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Building my startup in public

Will Wang • 2025-06-28 • 22:07 minutes • YouTube

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Lessons from Building a Startup: Fundraising, Building in Public, and Going Viral

In the fast-paced world of startups, every day brings new challenges, lessons, and opportunities. Recently, Ryan and I have been deep in the trenches, building our video editing startup that leverages text prompts to simplify the editing process. Our journey so far has been a rollercoaster—going viral on social media, navigating the fundraising landscape, and learning the art of building in public. Here’s an inside look at what we’ve learned and what’s coming next.


From Viral Launch to Fundraising Realities

Our launch video hit over 750,000 views on Twitter, with additional traction on Threads and Instagram, gathering hundreds of thousands of impressions. This virality brought a flood of venture capital (VC) interest and jumpstarted our fundraising journey.

Key Fundraising Insights:

  • Momentum is Everything: We initially aimed to raise $1 million but paused after raising $100,000 because momentum slowed. Fundraising is like a sprint; packing meetings close together keeps energy high and increases your chances to close quickly.
  • Guide the Conversation: Early on, I treated VC meetings like job interviews, passively answering questions. Instead, founders should actively guide conversations to highlight the vision and opportunities.
  • Handling Rejections: Hearing "no" is part of the process. Some founders pitch hundreds of investors before getting a "yes." The first lead is often the hardest.
  • Product Focus is Crucial: While fundraising is important, focusing on building a product customers love is the ultimate goal. We’re gearing up to raise aggressively again once we have more traction and retention.

Building a Product People Love: The Video Editing Revolution

Our startup is building a tool that allows users to edit videos using simple text prompts — no more tedious timeline dragging. Imagine uploading raw footage from your vlog and quickly getting a first cut generated by AI, with the ability to refine edits via text.

What We’ve Learned About Product Development:

  • Validate the Problem, Then the Product: We validated that users want this tool but are still working on making the product good enough for continuous use.
  • Iterate Quickly: We’re focused on improving speed, user experience, and reliability. The goal is to launch a solid MVP soon.
  • Leverage AI Smartly: Using models like Gemini, we analyze video style inspirations and automate filler word removal and B-roll insertions to streamline editing.

The Emotional Rollercoaster of Going Viral Early

Launching a product before it’s fully polished to go viral is a double-edged sword. On one hand, it generates invaluable feedback and user data. On the other, it exposes you to criticism and self-doubt.

  • Expect Criticism: We wanted some “angry people” because it meant folks cared. It was tough mentally, but the feedback shaped the product direction.
  • Learning Through Exposure: Being judged publicly is painful, but it beats building something no one uses.
  • New Startup Playbook: Launch a rough MVP → Go viral → Learn from user data → Build a better product → Retain users. This approach is gaining traction but still evolving.

Building in Public: Why and How

Sharing your journey openly can be a game-changer for distribution and growth.

Tips for Building in Public:

  • Pick One Platform: Don’t spread yourself thin. Start with YouTube, Twitter, or another platform and master it before expanding.
  • Consistency Over Quality: Early content won’t be perfect. Focus on producing 10-50 pieces to build confidence and momentum.
  • Think Audience, Not Algorithm: Tailor your content to resonate with your target viewers rather than just chasing algorithmic favors.
  • Personal Branding Matters: As software distribution channels grow, your personal brand becomes a crucial asset.

The San Francisco Advantage

Moving from Las Vegas to San Francisco has been a pivotal decision. Despite the city’s challenges — cost, crowding, and more — the proximity to ambitious founders, cutting-edge tech, and startup events has accelerated our growth.

  • Momentum Through Community: Being around founders and attending events sparks new ideas and opportunities.
  • Access to Resources: Offices like Adobe and communities like Founders Inc. provide invaluable connections.
  • Balancing Grind and Networking: While focused work is essential, networking and relationships pay dividends in the long run.

Life Beyond the Code: Staying Balanced

Building a startup is intense, but taking time for mental and physical health is key.

  • Clear Your Head: I’ve been getting back into basketball to recharge.
  • Stay Resilient: Fundraising and building can be grueling, but having the heart of a lion makes all the difference.

What’s Next?

We’re grinding on the MVP, improving the product, and running marketing campaigns to grow our user base. We’re excited to attend upcoming events like the Cluey and Browser Base launch parties, where we’ll connect with other founders and VCs.

If you’re interested, you can try out our early product and give feedback — your insights help us build something truly valuable.


Final Thoughts

The startup journey is a mix of highs and lows, viral moments and silent grind, rejection and breakthroughs. Embrace the pain, build openly, stay focused on your users, and be ready to pivot and learn fast.

If you’re building a startup or thinking about it, remember: momentum, community, and persistence are your best friends.


Follow our journey and join the conversation on Twitter and YouTube as we continue building the future of video editing.


📝 Transcript (651 entries):

[Music] finally making another video, huh? Ryan, it's been a while since we made a video, Ryan. It's been a minute. Yeah. But if you're new to the channel, our startup recently went viral on Twitter. So it got over 750,000 views for our launch video, about 200k on threads, and 100K on Instagram. So that led to like a lot of VC inbound. And we just started fundraiser going to at first, and we raised an extra 100,000 so far. The goal was to raise a million, but as we kept on raising, we were like, man, like momentum started to slow down a little bit, and we just really didn't want to drag out the whole fundraising process. So, the goal now is to get as much traction as possible, paying customers, and hopefully raise a monster seed round. Or maybe Ryan, we won't even need a C round, huh? We'll see. Hopefully. I mean, you just never know how it goes. Definitely sorry for the lack of uploads. I know a lot of you guys are in the Discord pinging me saying when the next video is, but I just been so slammed. Ryan just been coding at his seat every day. I just been coding here every day and also fundraising. But, we're back to our weekly or bi-weekly videos hopefully. This video should definitely be a banger though because in the past month I have learned so much about fundraising and startups and I'll definitely be sharing all that stuff in this video. And also we have a couple different events we're actually gonna be going to. So Rory just invited me to the Cluey uh after YC launch party. So I'll be going to that next week. And also Browser Base has their launch party as well. So two good events to go to and obviously I'll be vlogging it. But right now I need to finish a lot of the front end stuff since there's a lot of changes we need to make still. And Ryan's also wrapping up the back end. A couple more changes. And with the busy week going on, definitely need to focus on writing some code right now and get things moving. [Music] [Music] Make that group very very happy. Yeah, we get those. Ryan and I, we just uh finished our weekly meeting just now and just talk about general company stuff, direction, and make sure we're both on the same page. The past month, I have been fundraising and definitely learned a lot since my first time fundraising. And it's pretty interesting because in the beginning, how I approach the conversations was that I treat like a job interview where the VCs are asking me most of the questions and I'm just answering them. But what I realized is that that's actually not the way to do it. You're supposed to be guiding the conversation. And how I approach fundraising and how a lot of founders approach fundraising is that we try to pack in as many meetings into two weeks as possible because we want to close around as quickly as possible, right? Mainly because obviously you want to get back to doing working on the product and talking to customers. Those are at end day the most important things. But also it really helps with the fundraising momentum because as you start to lose momentum, it gets harder and harder to fund raise. And that's something where we weren't too successful in. We had calls lined up. We had about probably 30 to 40 calls, but I think we would have closed around if we were able to hit into the hundreds number. I simply just didn't get enough top the funnel. The thing that actually surprised me the most was that I wasn't able to really deal with the nos as good as I thought I would. So, you actually are supposed to hear a lot of nos where some founders have pitched over hundreds of people before they got the first yes. And once you get the first lead in, a lot of times the rest of the VC just falls in line a lot quicker and a lot easier since uh getting the lead usually is the hardest. And our original goal was that like we want to raise a million dollars and we raise about 100K. Not super disappointed by it. Just mainly because I'm just so excited to go to working on product cuz I know Ryan, you need a lot of help obviously pushing the product, making it better. Next time when we go back to fund raise aggressively again, when we have more traction, we have more retention, right? I believe that from the learnings this time, I'm going to be like a lot more successful going into it since I have already done it once, right? [Music] I don't know. I'm getting destroyed on this bug right now, Ryan. Yeah, I've been stuck on the same stuff all day to his little thumbnail bug. But coming out, get some food real quick. What we got? Some Vietnamese food. Dude, I'm still thinking about the bug. How's your stuff coming, dude? Bar, bro. Like this five spice chicken, bro. I'm telling you, man. We should just move to mobile consumer. You're over here killing it. We're here building this hard ass. I know, man. application. Dude, about to go to mobile consumer. I mean, how's your stuff going? Hey, show. Let me show them what I got. Your stuff coming in? It's bug fixing, man. It's up to Gemini today. Tell them about it. Oh, so they pushed an update on to the Gemini models. So the output that we were getting just changed out of the blue. So we had to fix the output schema. So now you just working on that all day or what? Yeah. Yeah. Mobile consumer head ass bro. I'm doing what? How are you doing today? Out of San Francisco as well, you said. Cool. Well, I'm glad that you connected us. Love to hear a bit more about Clover. Interest of mine has always been uh video editing. I've been making YouTube videos documenting my whole startup journey. Uh two other uh co-founders I know that I've known for over 10 years. So all of us are technical and been building a lot of different projects together. Moved to San Francisco about five months ago just building stuff. Been building stuff full-time for 3 years. Had this idea that I couldn't shake out of my head. I can like have a cursor feel to video editing at least in the beginning of just getting these cuts ready and I can tweak on later on. So we decided just launch the product because we want to see a text prompt versus like going through weight list cuz I'm very anti-weight. I always see weightless decay and never goes well. You know, end up going viral. We got about like 750,000 views on it. So now we're kind of back at the drawing board like, okay, let's actually really make this application good using text prompts to edit these videos. [Music] I can't be a hater for like a week now. This guy's cooked, huh? It's cooked, bro. Show the show the VC brag post, bro. Pull it up. Pull it up. There we go. It's made up. Don't worry about it. What do you want to say, bro? I literally just made that [ __ ] up. blaming you, dude. They call him Aselon. Actually, I'm I'm unlike it. I'm going like it again. There you go. There you go. Cyrus is an AI attorney. Wait, before you delete, how many views did the post get? Uh, it hit like 500. Okay. And then it was I'm pretty sure it would have hit at least 1 to 2 M. And if I doubled down, it would probably hit like five cuz then I would have just like engaged my baited everyone. Still not founder friendly, dude. Are you UVC friendly? Come on. It works both ways, bro. Hey, I heard you only write five figure checks, dude. That's just five figures. You just got so much hate. Hundreds of retweets, bro. Cool retweets. Yeah, I had like the co-founder of Postmates [ __ ] on me. That was pretty funny. I had like one of the top VCs. Hey man, but you got the big dog now. VC brags. Dude, what happens when you get cyberbullied? Look, let me show you. You go to sleep, bro. It doesn't matter. Just turn off the computer and go home. Bro, are you prereev or you pre-product, dude? All right. [ __ ] you. Users, bro. Users first. All right, bro. Uh, cut this in in 10 years when I get kissed. Ah, but Rousan the best VC, bro. Unlimited office hours. Funn, so clearly a joke. Run me another check now. Rouslon, I'll vom you after this. I need to have you. You missed office hours today, Ryan. Dude, that's so much code to write, bro. I know. We're so behind right now. But uh I just realized in this video I haven't really uh told you guys what we're working on yet. But basically we're working on a way for people to be able to edit video with text prompts. So let's say you have a bunch of raw clips you recorded from like a vlog or like these YouTube videos I make. Then you can just use text prompts to get like the first cut and eventually like keep editing the videos like through text, right? Instead of dragging on a timeline and all that stuff that takes up a lot of time. Main office hour takeaway today while we're talking to Relon is that um we have already validated the problem right we have a bunch of users that signed up a lot of people told us that they would love to have this tool but now what we need to validate on is that to validate the product since we don't have like that continuous usage yet even though we have got a lot of feedback because the product simply isn't good enough right now and obviously we're working hard on getting it there and I believe that next week we should have a pretty decent MVP I also have this like Twitter marketing campaign I'll be running but also Ryan have you seen my uh have you seen my laptop I can also show like I want to show but basically you can basically upload your files right well random clips I have inspiration link right here so we use Gemini to analyze that inspiration links to understand like the video style but you can see that like over here this is actually like around like 70 clips we uploaded for like one of my vlogs over here create like a string out right so like these are like the usual like YouTube videos I make and remove like all the filler words and then it has like different like B- rolls in between. I mean, there's still so much still to kind of optimize, but we're finally making some big strides. I feel like once you have this baseline built out, like really optimized for speed and relaunch again. But it's also live. So, if you want to try it out, it should load a lot quicker because I have these like giant Sony SLOG footage. So, if you just have like a fun vlog, you throw it in there, you know, love to get some feedback on what you guys think about the product. Finally, uh got a hoop session in. Been a long time and just trying to do more stuff that kind of ultimately clear my head and after this I'm going to go back to code. Got a lot more stuff to finish. But man, I haven't hooped in like 3 4 months. So I'm really trying to get back in a habit because it was rough today. My cardio is not up to place at all. Everybody missing today, huh? Mr. Bricks, how you feeling? A zooted. This is hard in fundraising, huh? A lot. Got the heart of a lion though. That's all you can do now. Yeah. Look at this. This shot's going to look nice. Get on one of those rooftops, brother. [Music] It's funny how the startup game is always like evolving so fast right now. Like people always talk about going viral and I also do believe that this is going to be a big part for future growth for companies. like stars always think about it. recently tweet this tweeted this about four days ago when I talk about like the new startup playbook which is launch a rough MVP go viral you learn from your user data build a good product and launch again retain users this is kind of like a brand new playbook too so who knows maybe in a year we'll look back at this and be like wow that was a really dumb tweet that did not work out well for all the people that tried to do this method but you know this is what we're going with right now but I think it was interesting because what I didn't expect from this whole playbook of like going viral before a product was really ready was how much it was going to hurt to have something out there that you're not proud of and having a bunch of people trying it. Even though before we launched I remember I told Ryan and Gon like our whole team is that we want to have angry people because if we have angry people that means that people care and this whole launch the purpose was to gauge demand and before I launched a post obviously I in my mind I I think it was going to go viral because there were certain boxes I believe that you have to tick to go viral where certain requirements and I believe we tick all those boxes but when it went viral it was just really hard on myself mentally because I felt like the whole world was judging me even though we this that was the whole plan was to get the data and which we did get the data. So we have way better direction. We we know that we have demand here and we also saw how people were able to prompt the application. So we know we learned so much from that data of how people used it. But in my opinion, I definitely think this is worth it because there are too many times where people including myself have built stuff that nobody has used. And when I launched it, I thought it was a very polished product. But it's a disgusting feeling of not having people use your stuff. And Ryan and I, we we are not we are no stranger to that feeling. Huh, Ryan? Oh yeah. And that's how I look at a lot of these things that it's like a lot of times going down different path like they there will always be pain and it just depends on which pain you want to go through and what is the the risk you're taking, right? That will usually give the best outcome. And it's interesting because this is kind of a new ideology in my opinion of like the whole going viral method. I'm sure people have done it before, but it's not as like mainstream. And as I'm kind of going through these loops of like these these five sets of iteration, it's um I thought to just like share more about how I feel and what I have learned from it. What What are you rocking this Tesla for? Uh we're going to a sneaker reunion. Sneaker Twitter. Not very founder friendly being this late, huh? Are you VC friendly though? It's all about, you know, how big checks you write. It's never about here's what I have for you. No one asked me, you know. No one asked me how I'm doing. asked me to give me money. I'm always the one giving money. Why? Why is no one giving me money? [ __ ] I'm out here busting ass trying to trying to make the LPS rich. What about me? What about that little guy? The thing that because of there there's a lot more and it's just way easier to run. I think I just had the most San Francisco experience just now. We just left the Adobe office and I'm in a Whimo, a self uh driving car back to formation, back to Founders, Inc. And while I'm in this Whimo right now, I thought to also just answer the question I probably get asked the most from different starter founders is that is it worth it being in San Francisco? And after moving here from Las Vegas about 5 months ago, my answer is definitely 100% now. Like simply just by the motion of being the city, you create so much momentum by just meeting different people, right? Like by being at Founders Inc. where I get to meet all these startup founders like the growth has been infinite compared to like being alone in my apartment and I'm working with the most like frontier tech hearing about the most recent news just by c passing conversations but also today like I'm just able to come up come to the Adobe office and meet with like the partnership team right and these conversations where people always talk about tech it really elevates you and put you at the frontier of like of meeting people but also just like learning the technology and I know people complain all the time they say the city's expensive and the city uh is dirty, there's homeless and it's crowded and I get all that stuff. But really, in my opinion, the most expensive thing right now in my life as a 25-year-old who's building a startup is by not being around other ambitious people who are also building companies. That's something I'm also going to be challenging myself to do more these upcoming weeks is that to start going to more events. I think in the beginning I'm like super anti-events. I'm always like I just want to sit on my desk at Founders Inc. grind, grind, grind, get my things going and I'm meeting other startup founders there already. But I do think that I have been too extreme on that side and be able to like not always just depend my happiness on how fast I'm moving because a lot of times like these relationships will also pay dividends later and a lot of times these conversation really do uh stimulate something that I haven't thought about before. You know, bro, you ever held a steam deck? Yeah, hold the steam deck, bro. So when you look at John, it like clears up. Yeah, it gets light. Dude, this is nutty, dude. Oh, wait. How much does this cost? The glasses are 600 right now. Damn. And you just you just been coding with this, huh? You never used monitor. I don't have a monitor. This is a VR guy right here. Show me this so I could like buy this. I need to find a way to like show like what it looks like on the vlog, but I don't feel like it's going to look do it justice. That's the biggest problem with marketing VR stuff is that there's no way to show people what it feels like. I should head with this brand and try to get a sponsorship or something. Yeah, dude. And tell them to get two for me. No, you have one, too. No, I got the old the first first generation. You got to try it, bro. You just got to try put it on, right? They they announce I don't get on a plane without these anymore. Easy. I'm like, so you've been using these on the plane all time. All the time, huh? How do I do it? Do I keep hold it down? It'll it'll like reset where the screen is. You can't be hogging it, bro. Now you're being selfish. I'm with Founders, Inc. Mind if I How you doing, sir? With saddle. With saddle. Why do we get a horse? Um, I'm gonna be honest. Not a ton of thought was put into this. So, sad we got to load the the horse back up into the wagon. All right. Is there anywhere around here where we could still use the horse? Not in the Fort M like the national park. I just jump on. No. Yeah. [ __ ] Oh, feels kind of nutty. What? And then like this. Yeah. Yeah. Okay. [ __ ] Oh. Oh. Nice. Wait, look this way. It's just a horse. Horse? What are you talking about? Horse? You're the one that ordered a horse? I didn't order a horse. Look at this, bro. I got the horse. Is this like the new AI model from Google? Founder Ang's new promo video. It's literally your horse downstairs. Don't think so. I don't think so. What' you get? New headphones, man. I used to have those AirPods Max, but they're getting kind of grimy and they just broke out of nowhere. So, got a new pair. Trying out these uh these Bose ones. What advice do you have for people who are trying to build in public? It's a good question. Honestly, I think everybody should go to public because distribution is just going to get more and more important these days. But I would say the advice really is to like start with one platform first. That's why I see a bunch of people when they start building a public in the beginning. They try to be making YouTube videos, Twitter, LinkedIn, everything and you're going to crash and burn because that's just way too much work. And for me personally, I started with building on YouTube first. And that moved to Twitter and even now I still haven't moved to really LinkedIn or short form yet because I don't have the capacity. So I think the first thing is to pick one of the social media platform and just get really really good at making content for that one specific one. Oh, these are pretty sick actually. Oh, these are scuffed though. Really? Yeah, they're scuffed already. I'm going to scuff them regardless, so I might as well keep it. But but I think the most important part is that like people simply just don't put out enough content. You shouldn't really worry about the quality of your content until like, let's say 30 to 50 tweets later. For videos, I would say after 10 videos, you should start tweaking because it's about getting that confidence, getting that momentum, just putting stuff out there for this. And the truth is, it's going to be bad. If you watch like some of my older videos, they're really not that good. It takes a while to really get a hang of this. And even me myself, like the goal is that like 6 months later when I look back at these videos I'm making, I want to be like, "Wow, these videos were not good." And then after you put out like 10 to 15 of these content like pieces, right? Once you catch a rhythm, then you should really then start hyper analyzing. Like right, we're literally sit in a room and be like, "Why does this do well?" And we're not thinking about an algorithm perspective. Too many people think that like you got to appease the algorithm, but that's not the that's not actually the right way to think about it. The right way to think about it is who are the audience that watches that like consumes my content and that I'm targeting and you want to think from audience perspective like what makes them what makes them tick what makes them interested in watching your content and why do they want to engage with it right I really think everybody should build a personal brand I I think it's like extremely extremely important to do so because as the cost of software is coming down assuming you're in the software business the distribution boat becomes bigger and bigger [Music] like tell you all about how LinkedIn works and you tell us about how X work and where do we come from guys? We're coming from Spain. We've been one week in New York prior to SF and we just got to SF yesterday. Yeah, we got invited by Andre to a couple of um events. Right now we're we're in SF for YC's demo day. We have a big following on LinkedIn, 400,000 followers between the two of us. We like founders that are already kind of building in public, trying to get viral on social media and then we can get in and try to amplify that. For my first like startup journey, like I was reselling a lot of sneakers. So, I was writing these sneaker bots, right? You think about starting something, you don't know what to do first. I think like what Dylan said, the first key thing is to like figure out like what what what cures you, you know? Mine was sneakers. Yours is drop shipping. I'm sure all of you guys have certain different type of interest, right? I I want to I want to worry about like the the market size, you know, because like I think like a lot of the big companies you see like a lot of the different starters, right? At first the market size always seem very tiny. You really want to like dominate within that niche before you start branching out. Right now we are testing a lot of the application as you can see uploading a ton of video. Ryan, good job on the code. Finish up a lot of stuff. Still not the perfect MVP where we wanted to be. I think next week we'll really get to where we want to be at with the pay wall and everything like that, but just one step at a time, right? We got H giving a demo right now. Happy days. Uh, hey guys. Here. Nice to meet you. Good to meet you guys. How's your stuff coming along? Uncle T. It's good. Just uh scrolling through avatars. I mean, you recently went viral, too, though. We went viral like yeah, maybe a month and a half ago, something like that. Yeah. I mean you're building you want to tell you want to tell them what you're building pretty cool dev tool stuff. Yeah. So I make it really easy to build apps uh like real time apps. So voice in video in guitar in basically any input make it programmable build an app around it. Yeah. And let me tell you when when everything went down when Google went down everything was down. Gabber was up. Gabber was up. So if you're building dev tools and stuff like definitely check out Yeah. gabber.de uncle t which stands for uncle testosterone. Jesus Christ. Yeah. 8 hours of sleep at night. You eat a lot of red meat. Just like what do you want to do? This is Uncle T, man. What can you do? Check out Uncle T's page. I'll see you guys in the next one.