## Intro [00:00] [Music] the three most crucial goals for leaders if you're going to be an effective leader then it is crucial to know what it is you want to achieve ultimately the job of a leader is to help a team to accomplish a specific task in the shortest time possible and in order to do that you need to decide what that task you're going to accomplish is with that in mind keep listening and we'll discuss how to find what the most crucial goals for any leader should be one to reach set ## To Reach Set Objectives [00:46] objectives the first goal that you should have as a leader is to reach a set objective in other words you need to create a measurable target for yourself and for your team that you can work toward and once you have done that you'll be able to start plotting the most efficient course possible this might be to increase your profits it might be to grow your customer base or it might be to turn over more stock whatever the case you can then measure your effectiveness as a leader by how well you are moving toward those goals - ## To Keep Your Team Happy and Safe [01:25] to keep your team happy and safe another crucial goal for any leader should be to look after their team whether you are a manager a parent a Scouts leader being in charge means taking responsibility not only are you taking responsibility for getting the tasks completed though you're also responsible for the well-being of those under you your job is to provide a safe and comfortable working environment where they can feel happy and therefore work their best if something happens to them under your care that's on you 3 to grow and develop ## To Grow and Develop the Team [02:05] the team a good leader is not someone who simply keeps the ship afloat though a good leader should also have their eye on the bigger picture and know how they want to grow and develop their team both on an individual basis and on the basis of the team as a whole this might mean investing a little time and money in R&D so that you can develop new ideas and take your organization to new heights it might mean thinking as a parent about how you can take your family to the next rung on the property ladder or it might be providing staff with career progression opportunities so that they too can get that satisfactory feeling of moving forward four powerful ways to motivate your team one of your jobs as a leader is to make sure that those under you stay motivated and on task you need to help light the fire and the passion beneath them in order to get them to work harder and faster and to deliver their best in this presentation we'll discuss four powerful ways you can do that one give them ## Give Them Autonomy and Authorship [03:25] autonomy and authorship one of the very best ways to motivate any member of the staff is to give them some kind of ownership over their own project this should be something that gives them creative license to complete the work as they see fit but it should also have their name attached to it so that they can proudly claim what they have done as their own this makes an important cognitive shift and is very different from being an aimless cog in a machine help your team to feel proud of the work they're doing to show your passion if you are someone who leads from above but is constantly complaining and undermining the work you ## Show Your Passion [04:05] have to do then you're going to lose the enthusiasm of your team fast instead you need to make sure that you are passionate about what you are doing and that you truly care and you need to find ways to communicate that fact to your team passion and enthusiasm are highly contagious once you get the bug it will spread three explain the wine stop telling your ## Explain the 'Why' [04:32] team what to do and start telling them why when you tell someone why they need to do something it helps them to understand what the end result needs to be not only does this help them to work more flexibly to achieve the results that you're looking for but it also gives them more motivation because they understand why what they're doing matters for help them develop finally ## Help Them Develop [05:00] try to think about how the work you assigned to different members of your team will help them to accomplish their goals and progress every project or task should be a learning opportunity which can ultimately help with career progression trying to demonstrate this or find ways to make the work worthwhile for the individual completing it and not just the broader organization the key is not to motivate with outside promises of reward or punishment then instead use these four powerful methods to try to encourage intrinsic motivation in your team [Music] how to be an influential font leader in your industry when you think of a leader you might think of a manager or perhaps some kind of political leader maybe your mind goes to military generals for tyrants from history the word leader can mean many things though and in fact it doesn't even have to me that you are giving orders to anyone the leader is simply someone who is by the head of the pack and who dies the way for everyone else just like you might have a leader pulling ahead in a race you might not be the manager a tyrant or even a parent then but you can still be a thought leader and help guide the way for others if you are a blogger or an entrepreneur then this is a powerful aim to have as it will allow you to influence the hearts and minds of the general public potentially selling more products and helping to create trends it's also possible for an entire business to be a thought leader in this way so how does one become a thought leader how do you become the influencer that everyone is listening to the answer lies at what we've already said you need to lead the way that means you need to either be the best or you need to or widget let's imagine that you have the health blog for instance if you make a health blog that is just like every other health blog on the web and that has all the exact same articles and posts then there's no way that you're going to be considered a thought leader you're simply copying a tried and tested formula in this case you are a thought follower but if you come up with your own ideas on fitness if you find new ways to exercise or put a new spin on your blog to appeal to a different audience then you will be novel enough to stand out that's when people will start to follow and that's when you become the thought leader the other way to do this is simply to be the biggest and the best resource but that requires a lot more manpower and investment to accomplish being unique is better before you can do any of this stuff you first need to find your passion unless you are passionate about the industry you are in you will never be able to blazed that trail ## Part 4 [08:19] how to lead by example there are many important rules to keep in mind when you are trying to become an effective leader one of the most important is that you should always lead by example in other words don't adopt the do as I say not as I do mentality you need to become a shining example of the kind of work that you want your team to accomplish and avoid coming across as a hypocrite at all costs so how exactly do you accomplish this let's take a look stay calm and collected one of the most ## Stay Calm and Collected [08:56] important ways to lead by example is to stay calm and collected be passionate about what you're doing and make it clear that you care but don't get into a panic when a deadline is approaching and you don't have the work done why is this so important because emotions are contagious and especially when you are in charge you will act as a barometer for your team and their stress levels will almost always be heavily influenced by yours if you want them to keep calm and carry on you have to do that first never ask someone to do something you wouldn't do yourself leading by example is not just a matter of acting correctly it's also a case of demonstrating that you are willing and able to do all the things that you are asking your team to do the most obvious example of this would be working late in an office or avoiding taking a vacation on a certain day if you have one rule for your team and another for yourself then you won't look like a team player and it will come across that you're only out for yourself guess what when you're out for yourself your team will follow suit and act the exact same way don't blame the higher up ## Don't Blame 'Higher Up' [10:18] sometimes being a leader means passing the buck you get told by the CEO that you need to meet a certain target even if that means working late and then it's your job to pass that charming news on to your team what's tempting to do at this point is to complain and rebound you want your team to like you and so you want them to know that this order did not come from you the obvious answer complain about a higher-up and let the team know you're on their side accept all you're doing here is setting a precedent for rebellion and putting everyone in a bad mood be professional and worry less about being liked [Music] the five secrets of successful leaders there are countless different things that make a great leader not only that but it's also true that every leader is different and one person's leadership style might be very different from another person's but while this is true there are still some consistent features that you will find in any great leader in this presentation we'll be looking at five of the most important secrets that nearly all great leaders shape what they ## They Have Control Over Their Emotions [11:41] have control over their emotions being in control of your own emotions is absolutely critical to being a good leader a leader cannot be seen to be panicking and they mustn't yell or rant at their team when they're frustrated you need to be as solid as a rock and to forge ahead even when the going gets tough this takes immense mental discipline so better get working on it too they care deeply about what they're ## They Care Deeply About What They're Doing [12:11] doing can you be a leader even if you hate what you do probably can you be a great one probably not passion comes across when you speak and being excited for your work will motivate the team more than anything else you can do or say if you don't already love the work try to find something you love about it or do something else 3 they see the big picture your job as a leader is to see the big picture so that you can delegate work and let your team take care of the details you might have started out in IT and risen to management but now you can no longer be an IT guy your job is to know a little bit about every aspect of your work so that you can guide the entire project smoothly for they take ## They Take Responsibility [13:10] responsibility as a leader you are in charge that means you're responsible when things go well and when they go badly don't blame your team they need you to be a protective buffer so that they can have the confidence to work their best without dealing with the consequences 5 ## They Care About Their Team [13:32] they care about their team if you look after your team then they will look after you and your team that is your most important asset and your job is to nurture them so that you can get the best out of them and see them only as a resource though and they'll quickly lash out and push back great leaders look out for those underneath and that earns them incredible loyalty how to encourage productivity without hurting creativity if you are in charge then part of your job is to motivate your team to get their work done on time in a management setting for instance you will likely have targets that you need to meet and deadlines that you need to work to and that means you need to encourage your team to work fast and not spend their time chatting around the water fountain so what do you do one popular option is to incentivize the work and to offer some kind of reward for those who complete their projects on the only problem is that according to psychologists this can actually handle creativity why because when we are working toward something we put pressure on ourselves when you put pressure on yourself this essentially means that you enter the fight-or-flight response you become stressed yes even if you are working toward a reward rather than working to avoid a punishment you still trigger a stress response in order to think creatively we need to relax when you relax and give yourself space to think this causes more neurons throughout the brain to fire in short when you're panicking you become very focused on a single type of thinking whereas relaxation allows the mind to wander which is where imagination and inventiveness comes from so what is the solution one option is to think about the different kinds of work that need to be done and to treat them differently data entry for example does not need creative thinking to be finished in this case providing awards or bonuses can be a great way to get your team to work faster but for inventive problem-solving R&D or even something like included time and space are necessary your job as a leader is to segregate these kinds of tasks this could mean putting one team on the grunt work and another on the creative work and then getting them to switch alternatively it could mean creating windows for working on each kind of project perhaps let your team work creatively until lunch and then switch gears afterward although actually eating triggers the release of relaxation Europe chemicals such as serotonin and melatonin so you might be better to swap those two around as a leader your job is to assign the right person to the right job and motivate them in the right way as it turns out knowing a little neuroscience Pinkham in head how to turn your biggest critics into your greatest supporters history is filled with great leaders and influential characters some of these figures might have been quite controversial in terms of what they actually believed or accomplished but that doesn't mean that we can't take some lessons from the way they motivated their followers or dealt with dissidents in this case we're going to be looking at the case of Mussolini the Italian dictator who can teach modern leaders a few things about how to deal with rebels and naysayers in their ranks listen and learn transform yzma Mussolini was a ## Transformismo [17:43] political theorist and had predefined methods for dealing with a range of different situations that would arise as he led one such strategy was called transform Islam here he would take the loudest critics in his party and then get them on his side by giving them jobs of great importance this goes against our natural instincts but it is a much more effective way of neutralizing a threat than the alternative often when someone is vocally critical of our leadership style our initial impulse might be to cut them off and isolate them remove them from others whose opinion they might sway punish them make an example of them but all this does is to make them more bitter more angry and more motivated worse it can make a martyr out of them and turn you into the bad guy it's only a matter of time before they gather their resources and try to stage a coup on the other hand promoting your critics and giving them an important role within your organization will flatter them and demonstrate to them that you value their opinion you should opinions that disagree with euros are far more valuable than having a board yes men what's more is that this person will often quickly learn the burden of leadership and realize why things aren't quite so easy they will probably soften to your position and at least better understand your motivations more than anything else they will simply be too busy at this point to become dangerous that and you'll be able to keep a close eye on them as they say keep your friends close and enemies closer next time someone in your ranks starts to kick up a stink consider offering them a raise instead of trying to shut them down as quickly as you can you may just create a powerful ally three ways to have a more commanding presence a leader does not need to be a mountain of a person with a large chest and broad shoulders he does not need to be able to command armies with a booming voice and tons of charisma but you know what it sure helps in this presentation will discuss how to give yourself a more commanding presence and that way make sure that people will sit up and take notice one dress for the occasion as a ## Dress for the Occasion [20:26] leader you need to set an example and you need to make people take you seriously while it might sound shallow one important way to do that is to dress the part and take care in your appearance maybe you think that what you wear shouldn't matter but actually what you're doing here is demonstrating that you care about what you do and that you have the ability to present yourself well those are rather comforting things to see in a leader another trick is to try to add a dash of red into the mix perhaps a tie or lipstick for women the color red is one we unconsciously associated with leadership and it's also a color that draws attention to itself to learn too ## Learn to Enunciate [21:13] enunciate if you're going to be a powerful leader then you will want to avoid mumbling into your chest or speaking with all the volume of a dormouse again you do get quiet leaders but they are less common learn to project by speaking from your diaphragm and be careful to pronounce your words carefully a quick and easy tip is to slow down the pace of your talking this makes you come across as more intelligent and it gives you more time to consider how you're going to phrase the next sentence if you are struggling then consider getting lessons on how to speak properly and present yourself even consider studying opera 3 develop your ## Develop Your Charisma [22:02] charisma everyone wishes they were a little more charismatic and of course it's not as easy as simply becoming charismatic if it were we all would be magnetic but there are things you can do to develop this trait one is to try just stick elating and using more space by moving around as you speak these are things that have been shown to make others judge us as more charismatic more important though is simply to find the passion in what you're saying this will naturally lead you to speaking up and just stick you lating more as you'll really believe in what you're doing and that will come across with your entire body [Music] five mistakes of bad leaders we all wish that we could be great leaders and with time and practice most of us will get there eventually leaders are made not born and there are definitely some strategies and techniques you can use to improve your skills in that regard but before you get carried away with being a great leader perhaps it's best to start off by not being a bad leader here are five mistakes that bad leaders make and which you should try to avoid one ## Blaming Others [23:28] blaming lovers whether it is blaming management or blaming your staff blaming others should be off the cards for a leader in fact your job is to take responsibility even when it wasn't your fault passing the buck just makes you appear weak and keen for approval and it will damage the trust that others have in you too getting stressed when a ## Getting Stressed [23:54] deadline is looming and the chips are down you need to stay calm and collected so that you can provide a healthy barometer for your team they will follow your lead in this regard so put on a brave face even if you're panicking deep down three getting angry the same ## Getting Angry [24:15] goes for getting angry if you rant and rave at your staff then you will quickly lose their respect and they might even start trying to go to you on purpose if you do need to reprimand a member of staff do so in a calm and fair man and remember you are their boss not their mom or dad for micromanaging ## Micromanaging [24:40] micromanaging is bad news no matter what kind of leader you are you need to have the faith in your team to let them work largely independently as this will be more intrinsically rewarding and motivating for them and it will mean you are able to concentrate on the bigger picture be willing to hand out tasks to different members of the team and then let them complete them in their own way five being scruffy presentation really ## Being Scruffy [25:11] does matter as a leader if you look scruffy then it sends the signal that you don't care about what you're doing or that you're too disorganized to present yourself properly it can hurt your reputation and as a result it will hurt your ability to lead if you're going to be taking care of your team then you need to show that you can take care of yourself first at four top influential leaders to model from everyone has their own unique leadership style and in order to be the best leader that you can be you need to find your own rather than trying to force yourself into a particular mold but although this is true it's also true that you can stand to learn an awful lot by paying close attention to other successful leaders from different industries from history even from fiction in this presentation we'll take a look at some great leaders to learn from adapt these lessons into your own leadership style Steve Jobs Steve Jobs was not a perfect ## Steve Jobs [26:21] leader by any stretch he reportedly got angry and would alienate those he worked with eventually leading to a coup you can learn a lot of what not to do from jobs but there's no denying that he was also a visionary who had a clear idea of what he wanted to achieve and who wouldn't accept anything less than perfection he had novel ideas and he got the best from those who worked with him that's what you can learn from jobs the importance of having a vision that you really care about people and not compromising on your ideals just recognize that people have families too and they might care about those more Nelson Mandela certainly one of ## Nelson Mandela [27:07] history's greatest leaders and a man who managed to change the course of history you can learn a lot from Mandela from his near poetic speeches to the way he was constantly improving and developing himself Mandela believed strongly in education and actually attended six higher education institutes himself stop learning and you stop growing stop growing you become stale John F Kennedy Kennedy ## John F. Kennedy [27:37] was a great leader but also a controversial one this is a common trend he demonstrated the importance of presentation and image but also the strength of keeping focused on the big picture Kennedy had an unprecedented ability to think big and was the man who gave the incredible we choose to go to the moon speech don't be afraid to aim for the stars Winston Churchill perhaps ## Winston Churchill [28:05] a big part of Churchill's appeal was his character and his charisma his image as the British bulldog made him familiar and likable to the British people when they needed him most and this demonstrates how embracing your own quirks and personality can be a positive thing as a leader of course his rousing speeches did a lot of good as did his willingness to get his own hands dirty he even spent some time on rooftops fire spot [Music]