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Hello everyone. We'll get started in
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just a minute.
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All right, welcome everyone uh to
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today's webinar. We're going to be
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focusing on the power of networking and
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how to build connections for your future
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career. If you're a high school student,
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you might be thinking like, "Oh, I got
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to think about my career already." Uh
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well, yeah. I I think it's never too
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early to really start thinking about
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your career because what you're going to
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be studying, what you're going to be
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doing for the next few years really
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determines uh what kind of opportunities
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that you'll have uh in front of you. So
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uh for today's uh conversation, we're
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going to talk a little bit about what is
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the purpose of networking, why is
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building a network so important, how to
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build your professional branding, and
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also how to network with others. Uh if
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you haven't met me already, I'm Coach
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Victor with Eagle. I
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I am a coach with Eagle Lock and uh
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typically our internship and uh career
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adviser. Um also fun fact for myself, I
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used to work at UC Berkeley's admissions
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office uh being able to outreach to
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different high schools teaching about
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how to get into college while also
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teaching a class on how to get into
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graduate school. Also um the second fun
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fact is that I did go to Berkeley for
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undergrad and graduate school uh on a
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full ride scholarship. So that being
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said, uh the information I'm about to
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share with you are things that I've done
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in the past and also have been very
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helpful and instrumental for a lot of
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other high school students. So let's dig
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into it. So first off, what is the
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purpose of networking? Well, uh quick
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definition here is that that networking
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is the process of building and
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maintaining relationships with people
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who can offer guidance, share
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opportunities, and support your personal
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and academic or career goals. So I
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underlined here building and maintaining
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relationships because networking what a
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lot of people think that it is typically
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transactional meaning that you give
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something and you receive something in
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return yet at the same time what's more
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important is how do you sustain those
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relationships over time and a lot of
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these relationships can mean a lot of
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different things. Uh your relationships
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and networking can be focused on just
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the uh career aspirations. It could be
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focused on uh having a emotional and
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mental and and a mental support
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community. It could even be just like
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having a a relationship of like having a
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gym buddy and being able to work out
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often. That is a form of networking as
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well. The whole point of networking is
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to establish your community of people
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who will help you achieve your goals.
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And so um part of it uh that especially
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for high school students that are really
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important is that it helps it'll help
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you discover what particular career
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paths are out there. One of the things
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is a lot of students don't really know
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what actual careers are out there. We
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know the typical kind of occupations
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such as being a doctor, being an
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engineer, being a police officer or
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those typical things. And that's because
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we've only been introduced to those few
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occupations at a young age. How else
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would you know what types of careers out
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there? Do you know what a product
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product manager is? Do you know what a
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UX designer is? Do you know what a
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usability designer is? uh there's a lot
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of different kinds of titles that people
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have never really discovered before and
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how else would you know if your network
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doesn't really contain those particular
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occupations. Second is to be able to
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help you find internships, volunteering
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and mentorships
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opportunities. Many um students come to
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us because uh because they're asking for
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recommendations on um what internships
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or things should I do or what should I
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apply to which totally makes sense. We
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definitely will know a few things that
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you could apply to but also we don't
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know everything. All right, let's be
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clear about that. Yes, we will have our
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um our uh our own network of people that
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we or opportunities that we understand,
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but you can easily go and uh branch out
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your networks to other uh people who
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might know of certain opportunities that
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are uh very siloed or not really well
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known to a lot of other people. Uh third
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is to be able to develop the competence
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and communication skills. Communication
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is is everything. It's going to be
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really important for you not just
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throughout your entire college
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experience, but also way after college
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as well. When you have your first jobs,
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it's going to be really important for
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you to be able to navigate the
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workforce, be able to talk to employers,
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and be able to interview and get those
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jobs. And so, by practicing networking
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and doing early, you are developing that
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skill uh from a very early age. And then
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by the time that you go into college or
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even into postgrad, you'll already have
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that level of comfort. uh FORF is
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demonstrating initiative in the college
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application which uh people don't
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realize that not a lot of people are uh
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actually networking or taking advantage
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of networking and what the colleges
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really want to know and especially when
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it comes to your activities is they want
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to know are you able to uh collaborate
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with others are you able to take
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leadership are you able to problem solve
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and four and most importantly is are you
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taking initiative to learn more about
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your field where you don't necessarily
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need to wait till college to start
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learning about it you can start learning
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about it right
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Uh uh fifth is to be able to learn from
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other people's experiences. Uh you never
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know what is it that you can learn from
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a person that you've never met. Uh and
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they can have a lot of life lessons
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whether that is due that is about their
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career or just about life advice. And
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lastly, building a support network.
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People aren't uh able to get to where
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they are unless they have the help and
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support of others. Uh people have their
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parents, people have family members, uh
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people have other professionals that are
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always supporting them uh to make sure
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that they can accomplish their goals,
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whether that's graduating from high
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school, going to college, or even attain
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their career. Generally speaking, no one
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is really quoteunquote self-made uh
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because there has to be at least
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somebody that has helped them or create
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a pathway for them in the past.
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So um one of the things that um people
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need to uh see network as is that your
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network is your net worth meaning that
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your net worth is uh essentially how
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valuable are you to the economy or to
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the to different people and it gives you
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access to different types of uh
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opportunities. So the way that we're
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thinking about what network can do for
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you is that it provides those um
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opportunities that social capital to be
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able to achieve a lot of uh different
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types of goals and um and and whatever
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you're problem that you're trying to
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solve for. Uh essentially the thing
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about your network is that it really
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determines what uh what specific paths
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are even available to you. So if you
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ever feel like you don't have access to
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certain opportunities or you don't have
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access to uh certain occupations or uh
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different um particular internships then
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that means that your network is not
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really serving you in this case. So in
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order to change your network or to uh
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amplify it then that means that you need
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to think about your network and how is
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it that you can modify that. And so uh a
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typical way that people without networks
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what they would do is they would
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typically apply for jobs through like
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job application boards. So for example
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on LinkedIn they are going through a
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whole bunch of different listings and
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trying to see which one would be a good
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fit for themselves. The problem with
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this is that a lot of students actually
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don't know what they're looking for.
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they're using their own kind of
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confirmation bias of what like actually
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sounds good or or doesn't sound good
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without really critically thinking to
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themselves what do I actually really
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want to get from this experience and so
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they're just trying to find the closest
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match as much as possible. Secondly, uh
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students are competing against a lot of
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other students as well. There's a lot of
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students and uh just generally people
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who uh don't have networks yet. They
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haven't established it and uh they're
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doing the same thing which is going to
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job boards and trying to figure out what
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is a good job for themselves. And
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lastly, students don't fit the
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qualifications. And
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so for many of these job postings, uh
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these these particular uh applications
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will tend to have a lot of different
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requirements that um they're looking for
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in an ideal candidate. In most cases,
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you're not going to be able to excel in
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every single uh bullet point that they
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are requiring there. And in fact, most
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people who do apply to certain jobs,
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they're either super underqualified or
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super overqualified. and it makes it
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very difficult to be able to have like
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the right perfect fit here. And so
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because of that, um, when you're
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applying without a network, you are
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essentially at a disadvantage here
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because you're never it's it's going to
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be really difficult to be one of the
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best out of like 100 plus applicants and
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it's going to be really hard to stand
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out. Also, the other thing that they
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might do is apply for competitive
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programs. And the most popular one,
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especially for high school students, is
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applying to Cosmos. For programs like
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Cosmos, there are thousands of
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applicants. There are students that are
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comp competing against each other across
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the rest of the country and it can make
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it even more challenging to be able to
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stand out. Uh same you could say the
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same about the college admissions
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process. A lot of students are always
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going for you know Berkeley, Harvard,
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UCLA, the top schools because that is
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like the uh that is seen as very
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prestigious. And the challenge with this
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is that even if you were to get into
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this competitive program, it's already
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kind of solidified to you about what
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exactly are you going to get out of this
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experience. You're not going to be able
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to learn any specific things that you
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are trying to control for. Uh in
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reality, there's already a set
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curriculum about what exactly will you
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uh gain from this experience. And so
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because of that, it's not personalized
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to you. it's it's based off of what the
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program wants to provide to their
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students. So, you can't really
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personalize it for yourself. And
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so, what's what's the difference of
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what's a contrast of people with
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networks? The people with networks,
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they're actually instead of applying to
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different opportunities, they're
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creating the opportunities uh where
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others are not even considering or even
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know that it even exists. So instead of
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applying against a 100 people with
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different uh job postings or applying
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against a thousand people for uh for
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these competitive programs, you're
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creating an opportunity where you are
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competing against just yourself. And
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that is the place where you want to be.
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And that can only be possible if you
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create your network.
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And uh let's let's go into like now that
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we've kind of talked about what
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networking actually is and um how does
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it actually exist when you uh look at it
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in terms of job applying uh let's talk
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about why is it so important. So if
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folks didn't know uh generally a lot of
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people who are able to get jobs they do
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it through referrals. So for example
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here in this particular uh research or
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report is that 20% of candidates will
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get a referral and and end up being
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hired compared to those who are just
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1.2% who go through the regular
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application process and just get the
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job. So meaning that the people who just
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apply during these uh job boards right
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they have a 1% chance of actually
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getting through. But the ones who
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actually uh network and can figure out
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who is the uh who is the hiring manager
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or who is the uh recruiter, they're able
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to go to them and create a better
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opportunity where they have higher
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chances of success. And that's what a
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referral is. And in fact, even for
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people who uh learned about Eagle,
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majority of people who come through our
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program is because they got a referral
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uh because they like heard from somebody
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about this particular program. And it's
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possible that you joined this Facebook
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group if you're or YouTube channel if
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you're listening in from there because
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someone might have shared it with you.
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And the same applies here when it comes
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to applying to jobs or trying to get
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internships.
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So, just to kind of put it into
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perspective, right, when it comes to
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networking, it's not just for the sake
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of being able to get a job or get an
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internship, but also it's a way to be
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able to learn faster. So, for example,
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if we were to compare the different uh
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durations of um completing school, so
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for example, completing high school
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typically takes four years, right?
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Completing college four years as well.
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Completing a course may be about three
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to four or five months depending on what
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if you're on a quarter system or
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semester system. Completing a summer
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enrichment program is about two to three
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months and also completing a one-on-one
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conversation which is the least amount
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of time that could be done within what
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30 minutes to an hour at most. Right?
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And what this means uh what this is
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trying to demonstrate is the
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uh shorter the uh time frame that we can
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be able to learn something we will be
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more successful because uh if we can
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reduce the gap between learning and
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execution that will get us to a place
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where we can adapt and and uh apply
[13:15] (795.92s)
those learnings at a quicker pace. So
[13:18] (798.40s)
for example, this is a infographic that
[13:20] (800.08s)
kind of shows it, right? You want to
[13:21] (801.44s)
reduce that gap again from the idea to
[13:23] (803.28s)
the execution because the more times
[13:25] (805.28s)
that you can execute, you gain more
[13:27] (807.84s)
knowledge and based off that knowledge,
[13:29] (809.44s)
you can execute again. So the uh the
[13:32] (812.64s)
quote here is the greatest skill one can
[13:34] (814.16s)
develop is reducing the gap between idea
[13:35] (815.76s)
and execution because you learn so much
[13:37] (817.76s)
more in that short amount of time. So,
[13:40] (820.24s)
even though high school and college are
[13:42] (822.00s)
all really great things, it takes four
[13:44] (824.08s)
years to for students to really be able
[13:46] (826.16s)
to uh gain the knowledge that they might
[13:48] (828.24s)
need, but people don't realize the
[13:50] (830.32s)
importance and the value of just having
[13:52] (832.32s)
a one-on-one conversation with another
[13:54] (834.96s)
person uh because you can gain so much
[13:57] (837.44s)
knowledge from that one. Let's just say
[13:59] (839.68s)
like you're trying to talk to a college
[14:02] (842.08s)
student who took a class about um
[14:05] (845.20s)
mechanical engineering. They studied
[14:07] (847.20s)
four years about it. Well, yes, you can
[14:10] (850.40s)
go in and uh take those four years of
[14:12] (852.88s)
mechanical engineering so that you can
[14:14] (854.32s)
get to the same level of knowledge as
[14:15] (855.76s)
that person or you can also just have a
[14:18] (858.32s)
quick conversation with them and try to
[14:20] (860.32s)
figure out what is it that they learn so
[14:22] (862.32s)
that way you can have a better
[14:23] (863.76s)
understanding of what is it that you're
[14:24] (864.88s)
getting into. So, a lot of students also
[14:27] (867.04s)
ask me like, "Hey, um how do I figure
[14:28] (868.96s)
out what major do I want to go into or
[14:31] (871.04s)
uh what particular career do I want to
[14:32] (872.48s)
go into?" Well, the best way to kind of
[14:34] (874.96s)
figure that out is honestly just talking
[14:36] (876.40s)
to people and that's networking
[14:38] (878.08s)
essentially. Networking is just the idea
[14:40] (880.48s)
of just being able to have a
[14:41] (881.68s)
conversation with another person to
[14:43] (883.60s)
learn something that they have done
[14:45] (885.16s)
themselves. And that brings us uh to
[14:48] (888.40s)
thinking about who are the right people
[14:50] (890.72s)
that we should talk to. So there's three
[14:53] (893.04s)
types of people out there uh that we can
[14:55] (895.76s)
learn from. There's people who studied
[14:57] (897.68s)
it, people who interacted with it, and
[15:00] (900.16s)
people who experienced it. networking
[15:02] (902.56s)
with each of these people are not
[15:04] (904.56s)
necessarily the same cuz you want to get
[15:06] (906.96s)
different lenses and paradigms of how
[15:10] (910.32s)
they've uh interacted with that
[15:12] (912.32s)
particular subject. So let's just say
[15:14] (914.16s)
that you wanted to learn um from like
[15:17] (917.36s)
what's it like to be a teacher, right?
[15:19] (919.36s)
Like you might be considering being a
[15:21] (921.20s)
teacher as a particular pathway for
[15:22] (922.96s)
yourself. And there's tons of people
[15:24] (924.64s)
that you can talk to. You can talk to
[15:26] (926.08s)
people who studied it which are people
[15:27] (927.92s)
who studied a bachelor's or masters in
[15:29] (929.64s)
education. People who interacted with
[15:31] (931.68s)
it. These are the people who work with
[15:33] (933.36s)
teachers such as principles, students or
[15:35] (935.52s)
counselors. Or you can talk to the
[15:37] (937.20s)
people who experience it themselves
[15:38] (938.40s)
which are the teachers in this case.
[15:40] (940.64s)
Right? You're going to get different
[15:42] (942.40s)
lessons from each of these individuals.
[15:44] (944.56s)
And it's important that
[15:46] (946.60s)
you help yourself become well-rounded uh
[15:49] (949.68s)
of understanding what is what does it
[15:51] (951.52s)
mean to be a teacher from these
[15:52] (952.80s)
different perspectives because that is
[15:54] (954.64s)
what will help you become a better
[15:56] (956.32s)
teacher and determine if this is
[15:59] (959.28s)
something that you really want to do.
[16:01] (961.12s)
The ones who are actually teaching, the
[16:02] (962.88s)
ones who experienced it, they could
[16:04] (964.24s)
probably tell you all about the
[16:05] (965.52s)
challenges of what's it like to actually
[16:07] (967.04s)
work with students. They'll tell you
[16:08] (968.48s)
about how fulfilling it is. people who
[16:10] (970.48s)
are interacted with it, principles,
[16:12] (972.72s)
students and counselors, they might have
[16:14] (974.32s)
certain opinions about like how uh how
[16:17] (977.84s)
difficult or how great it is to work
[16:19] (979.68s)
with teachers. While those people who
[16:21] (981.52s)
studied it, it's much more of a
[16:23] (983.04s)
theoretical lens about what exactly
[16:25] (985.92s)
should they be doing according to the
[16:27] (987.60s)
research to be able to be a great
[16:29] (989.44s)
teacher. So again those different
[16:31] (991.36s)
experiences will help amplify what
[16:33] (993.60s)
exactly is it that you can learn uh
[16:35] (995.76s)
about this particular
[16:37] (997.48s)
field and uh this kind of brings to the
[16:40] (1000.72s)
point that when you are talking to all
[16:42] (1002.96s)
these different types of people you will
[16:45] (1005.84s)
gain the perspective right the way that
[16:48] (1008.16s)
this graphic is showing is that two
[16:49] (1009.76s)
people are seeing this half
[16:51] (1011.80s)
uh half empty or half full uh glass one
[16:55] (1015.68s)
person might see it as half full one
[16:58] (1018.00s)
person sees it as empty And because of
[17:00] (1020.88s)
that, they're both seeing the same
[17:02] (1022.32s)
thing, but they have different
[17:03] (1023.68s)
interpretations of this uh this
[17:06] (1026.56s)
objective uh cup here. And what that
[17:10] (1030.00s)
means is that you can be biased based
[17:13] (1033.04s)
off the people that you are talking to.
[17:15] (1035.36s)
So, just know that even if let's say you
[17:18] (1038.08s)
are trying to learn about what's it like
[17:20] (1040.08s)
to be a doctor and you are interested
[17:22] (1042.40s)
about uh learning more about internships
[17:24] (1044.96s)
for the premed field or something of
[17:26] (1046.64s)
that sort, you can talk to one person
[17:29] (1049.44s)
and they might uh give you like a very
[17:32] (1052.56s)
positive experience of like, oh, how
[17:34] (1054.48s)
enjoyable it is to work in the medical
[17:36] (1056.08s)
field and also um the amazing
[17:38] (1058.64s)
internships that they've uh done to be
[17:40] (1060.80s)
able to get to that point. Yet at the
[17:42] (1062.64s)
same time, right, there are a lot of
[17:44] (1064.64s)
challenges with like working in the
[17:46] (1066.00s)
medical field and you should be uh
[17:47] (1067.52s)
knowledgeable of that. Uh because you
[17:49] (1069.68s)
want to know what what is it that you're
[17:51] (1071.04s)
getting into and the same could be
[17:52] (1072.64s)
applied to just learning about
[17:53] (1073.76s)
internships or learning about different
[17:55] (1075.20s)
opportunities in general is that you
[17:57] (1077.12s)
want to gain as much perspective as
[17:58] (1078.80s)
possible so you can make an informed
[18:02] (1082.52s)
decision. Uh so you won't I guess for
[18:06] (1086.64s)
this graphic you don't get ahead by
[18:08] (1088.08s)
working harder, you get ahead by working
[18:09] (1089.76s)
smarter. Uh what this means is um the
[18:13] (1093.84s)
the idea of being able to talk with a
[18:16] (1096.56s)
lot of different people, you're actually
[18:18] (1098.24s)
able to gain a lot of momentum a lot
[18:20] (1100.40s)
faster. Right? When it comes to school
[18:22] (1102.72s)
courses, a lot of people think that just
[18:24] (1104.64s)
by going to a taking a course on a
[18:27] (1107.36s)
particular subject, you'll gain a lot
[18:29] (1109.28s)
more knowledge about a particular field.
[18:31] (1111.12s)
Yeah, at the same time the the smarter
[18:33] (1113.92s)
way to um go about it is to just to talk
[18:36] (1116.48s)
to people directly who already
[18:38] (1118.00s)
experienced that class or already in
[18:39] (1119.76s)
that field. So that way you don't have
[18:41] (1121.52s)
to do so much work yourself. Do you
[18:43] (1123.52s)
really need to study a midterm or study
[18:45] (1125.84s)
for a particular class in order to
[18:49] (1129.12s)
understand do I really want to be an
[18:50] (1130.80s)
engineer? No, not
[18:53] (1133.48s)
necessarily. Okay. So now we're going to
[18:55] (1135.60s)
go into how to build your professional
[18:57] (1137.36s)
branding which is really important
[18:58] (1138.88s)
because in order to network successfully
[19:01] (1141.52s)
you need to understand what is your
[19:03] (1143.68s)
personal branding and what is it that
[19:04] (1144.96s)
you want to communicate outward because
[19:06] (1146.40s)
the thing about networks is that it is
[19:09] (1149.28s)
based off relationships of like identity
[19:12] (1152.40s)
meaning that when you develop a
[19:14] (1154.48s)
relationship with someone that is part
[19:16] (1156.56s)
of your network now you know them for a
[19:18] (1158.88s)
certain reason like for example if you
[19:21] (1161.12s)
are doing an informational interview
[19:22] (1162.80s)
which I'll talk about a little bit later
[19:24] (1164.00s)
on about a uh teacher. You know them
[19:27] (1167.44s)
from the perspective of they are uh
[19:30] (1170.48s)
working as a teacher and what is their
[19:33] (1173.60s)
um what is it like for them as a
[19:35] (1175.84s)
teacher? How how do they teach their
[19:37] (1177.76s)
particular classes like you know only a
[19:39] (1179.84s)
certain lens about them and the same can
[19:42] (1182.08s)
goes uh same can go about yourself. You
[19:44] (1184.72s)
want to be intentional about what is it
[19:47] (1187.20s)
that you want people to know about you
[19:49] (1189.12s)
because when they think about future
[19:50] (1190.64s)
opportunities, they can think about you
[19:52] (1192.40s)
and connect you to those potential
[19:53] (1193.84s)
opportunities. So for example, if like
[19:57] (1197.28s)
uh people know me as like someone who
[19:59] (1199.28s)
really loves working on technology and
[20:01] (1201.76s)
loves working on keyboards for example
[20:03] (1203.52s)
or building like mechanical keyboards,
[20:05] (1205.60s)
then uh and I made that really well
[20:08] (1208.08s)
known. somebody is going to think about
[20:10] (1210.72s)
me because that's all I talk about or
[20:12] (1212.48s)
that's all I am passionate about. So
[20:15] (1215.12s)
they'll eventually see an opportunity
[20:16] (1216.80s)
and might might share those
[20:18] (1218.24s)
opportunities to me. So let's talk about
[20:20] (1220.72s)
the what is actually a professional
[20:22] (1222.40s)
branding though. So professional
[20:23] (1223.84s)
branding think of it as like your
[20:25] (1225.44s)
signature dish that is unique and keeps
[20:27] (1227.44s)
people coming back for more. So for
[20:29] (1229.20s)
example the cheesecake factory, right?
[20:31] (1231.04s)
Uh they have a really great branding
[20:32] (1232.80s)
because people know them as this is the
[20:34] (1234.32s)
place to get cheesecakes. It makes it
[20:36] (1236.08s)
very simple, very easy to know and you
[20:38] (1238.56s)
don't really have to think twice about
[20:40] (1240.48s)
whether do they serve cheesecakes or not
[20:42] (1242.24s)
because and what's their specialty
[20:44] (1244.00s)
because it's very much uh part of their
[20:47] (1247.12s)
name. Oh, sorry. I don't know how that
[20:50] (1250.00s)
popped up. So, uh when it comes to your
[20:53] (1253.92s)
own personal branding, right? The point
[20:56] (1256.56s)
of it is you want to be able to uh
[20:59] (1259.76s)
express yourself in terms of what are
[21:02] (1262.08s)
your specific interests, skills or
[21:03] (1263.68s)
values that you want them to be known.
[21:06] (1266.24s)
And uh this is part of being able to
[21:08] (1268.80s)
know yourself. You have to understand
[21:10] (1270.48s)
what is it that you really like to do?
[21:12] (1272.48s)
What is it that uh you value? Uh what
[21:15] (1275.84s)
are the particular things that you're
[21:17] (1277.36s)
really good at? And so that way you can
[21:19] (1279.52s)
be able to share those things because uh
[21:22] (1282.16s)
you want people to remember you for
[21:24] (1284.32s)
those things. Second is like creating
[21:26] (1286.16s)
the image, deciding how you want to be
[21:27] (1287.68s)
seen by others, right? The great thing
[21:30] (1290.48s)
about personal branding is it's not it
[21:32] (1292.64s)
doesn't need to necessarily be
[21:33] (1293.76s)
performative. You're able to create an
[21:36] (1296.40s)
image that you want people to know you
[21:38] (1298.72s)
for who you are and you get to decide
[21:41] (1301.36s)
that based off what is it that you
[21:42] (1302.80s)
share. Uh third is being consistent,
[21:46] (1306.08s)
making sure that you are consistently
[21:48] (1308.24s)
maintaining that particular messaging
[21:50] (1310.08s)
throughout the entire time through these
[21:52] (1312.24s)
different interactions that you're
[21:53] (1313.44s)
having. Fourth is authenticity. Being
[21:55] (1315.60s)
able to be true about who you are and
[21:57] (1317.04s)
not pretend to be someone else. And
[21:58] (1318.80s)
lastly, the reputation. Building a
[22:00] (1320.40s)
positive impression and trust with
[22:01] (1321.84s)
others. So all these different things
[22:04] (1324.64s)
are really important to reflect on for
[22:06] (1326.72s)
yourself about what is that personal
[22:08] (1328.40s)
branding that you want to uh share to
[22:10] (1330.72s)
others. And so I'll put some examples
[22:12] (1332.40s)
here. Like for myself right now as coach
[22:14] (1334.88s)
Victor, a part of Eagle. Usually, at
[22:17] (1337.20s)
least within our uh community, people
[22:19] (1339.68s)
know me as it's that college admission
[22:21] (1341.44s)
adviser that gone to Berkeley on a full
[22:22] (1342.80s)
ride scholarship or the internship and
[22:25] (1345.04s)
career coach at Eagle or the guy with
[22:26] (1346.80s)
the tattoo. Like, these are things that
[22:29] (1349.20s)
people might remember me by. And I try
[22:31] (1351.44s)
to stay consistent with it because the
[22:33] (1353.04s)
webinars I do teach, such as this one,
[22:35] (1355.04s)
it's all about internships and careers.
[22:37] (1357.76s)
And at the same time though, um this
[22:40] (1360.32s)
personal branding can change over time.
[22:42] (1362.40s)
So for example, when I was a student,
[22:44] (1364.40s)
this is me back in like graduate school
[22:46] (1366.88s)
is that I am uh I was uh branding myself
[22:50] (1370.56s)
as a student with a masters in public
[22:52] (1372.24s)
policy and bachelors in social welfare
[22:53] (1373.60s)
from Berkeley. Uh I have the data
[22:56] (1376.08s)
analytics and visualization expert for
[22:58] (1378.32s)
public education and I'm the guy with a
[23:00] (1380.32s)
lot of East San Jose pride. This was my
[23:02] (1382.40s)
personal branding when I was in the job
[23:03] (1383.92s)
market because when I was trying to find
[23:06] (1386.16s)
internships or find opportunities for
[23:07] (1387.84s)
myself, I had to make it very well known
[23:10] (1390.56s)
what is it that I was specialized in and
[23:13] (1393.20s)
like what makes me unique. And I add the
[23:16] (1396.00s)
whole East San Jose pride thing in there
[23:17] (1397.60s)
as well because in most cases a lot of
[23:20] (1400.72s)
students are going to be very much more
[23:22] (1402.08s)
skilled than you uh in some type of way.
[23:24] (1404.48s)
There's always going to be someone
[23:25] (1405.20s)
that's better at coding than you,
[23:26] (1406.56s)
someone that's better at building things
[23:27] (1407.68s)
or whatever it is. And so you always
[23:29] (1409.76s)
want to try to think what is that unique
[23:31] (1411.28s)
perspective or that personality that you
[23:33] (1413.44s)
have that can make you memorable because
[23:35] (1415.44s)
you don't want to compete and be a
[23:37] (1417.12s)
number, you want to just compete to
[23:38] (1418.88s)
being like your best version of
[23:41] (1421.96s)
yourself. And uh another way to think
[23:44] (1424.32s)
about personal branding is if someone
[23:45] (1425.68s)
were to search you up, what would they
[23:47] (1427.20s)
find? And actually it's so interesting
[23:48] (1428.64s)
because I'm not sure if anyone has done
[23:50] (1430.16s)
this before where you just Google your
[23:51] (1431.52s)
own name and see what pops up. This is
[23:53] (1433.92s)
what pops up for me, right? uh the
[23:56] (1436.16s)
things that I post on the uh web or my
[23:59] (1439.68s)
LinkedIn or professional profile uh it
[24:02] (1442.64s)
is about me being like a a technology
[24:04] (1444.88s)
product manager and life coach and these
[24:07] (1447.84s)
are the particular things that I'm
[24:09] (1449.36s)
interested in places I work and whatever
[24:11] (1451.84s)
information that I put online is going
[24:14] (1454.16s)
to be a part of my professional
[24:15] (1455.76s)
branding. So, I know for a lot of high
[24:18] (1458.00s)
school students, this isn't something
[24:18] (1458.96s)
that you're thinking about right now,
[24:20] (1460.56s)
but whatever you share to the web, it's
[24:22] (1462.80s)
going to be seen by the public, and you
[24:24] (1464.88s)
have to be careful about what do you
[24:26] (1466.64s)
want people to know you by, because I
[24:28] (1468.56s)
think we all had those instances or uh
[24:31] (1471.28s)
knowledge of those times where somebody
[24:33] (1473.92s)
did something really terrible and that
[24:36] (1476.16s)
stayed with their name for the longest
[24:37] (1477.92s)
time and like tarnished their
[24:39] (1479.44s)
reputation. And so your personal
[24:41] (1481.44s)
branding is precious because you uh if
[24:45] (1485.12s)
if you're not defining your personal
[24:46] (1486.96s)
branding, someone will define it for
[24:48] (1488.80s)
you. So for example, a lot of
[24:50] (1490.40s)
celebrities, right? There's a lot of
[24:52] (1492.00s)
celebrities that get into really icky
[24:54] (1494.88s)
situations. And because of those icky
[24:57] (1497.20s)
situations, um the what's it called? The
[25:01] (1501.44s)
the paparazzis are immediately posting
[25:04] (1504.00s)
about it right away and trying to create
[25:05] (1505.52s)
the story. But it's ideal that if a
[25:08] (1508.64s)
situation does happen, like let's say a
[25:10] (1510.32s)
big public event, you want to be the
[25:12] (1512.00s)
first to communicate about it because
[25:13] (1513.92s)
you want to define the stories before
[25:16] (1516.40s)
somebody else
[25:17] (1517.96s)
does. And so now let's go into how to uh
[25:21] (1521.36s)
network with others. Okay. So you
[25:23] (1523.20s)
figured out your personal branding,
[25:24] (1524.48s)
right? You figured out what exactly is
[25:26] (1526.08s)
it that you want to bring to the table
[25:27] (1527.92s)
and how you want people to know you by.
[25:29] (1529.76s)
You know about the importance of
[25:31] (1531.28s)
networking and how it can create
[25:33] (1533.28s)
different opportunities for you. And now
[25:35] (1535.28s)
is the part where how do you actually
[25:37] (1537.04s)
have that conversation with somebody
[25:38] (1538.72s)
else. So to get into it, uh we're I'm
[25:41] (1541.92s)
going to introduce the concept of
[25:43] (1543.04s)
informational interviews. So
[25:44] (1544.48s)
informational interviews is where you're
[25:46] (1546.88s)
not interviewing for a job which is
[25:48] (1548.56s)
typical. You're interviewing the other
[25:50] (1550.88s)
person to learn more about their
[25:52] (1552.24s)
interests, their field, their experience
[25:54] (1554.16s)
or whatever it is. So you're flipping
[25:56] (1556.16s)
the script, meaning that instead of uh
[25:57] (1557.92s)
them interviewing you, you're
[25:59] (1559.28s)
interviewing them to learn more about
[26:01] (1561.28s)
about them. And it's and there's nothing
[26:04] (1564.24s)
very complicated about that. It's just
[26:05] (1565.76s)
being able to have a conversation
[26:07] (1567.12s)
really. And this is can be easily done
[26:08] (1568.88s)
within 15 to 30 minutes. And so just to
[26:12] (1572.72s)
teach you about like how to actually uh
[26:15] (1575.44s)
do informational interviews, I'm going
[26:16] (1576.88s)
to share through like the way of doing
[26:18] (1578.80s)
it through LinkedIn because in LinkedIn
[26:20] (1580.96s)
it's a social networking platform for
[26:23] (1583.12s)
professionals where majority of people
[26:25] (1585.12s)
are able to acquire job opportunities or
[26:27] (1587.92s)
internships or whatever for themselves.
[26:29] (1589.76s)
If you're in high school, I actually do
[26:31] (1591.36s)
recommend that you should actually start
[26:32] (1592.88s)
creating your LinkedIn because this is
[26:34] (1594.96s)
something that you build over time. Your
[26:36] (1596.72s)
LinkedIn is going to probably follow you
[26:38] (1598.00s)
all the way till after graduation from
[26:40] (1600.00s)
college. And so it's important to start
[26:42] (1602.24s)
building it right now because this is
[26:44] (1604.24s)
the start of your network. And uh and
[26:47] (1607.76s)
and here in LinkedIn at the very top uh
[26:50] (1610.16s)
I'm showing like I'm searching up like
[26:51] (1611.92s)
teachers. For example, if I wanted to
[26:54] (1614.40s)
learn more about a particular field like
[26:56] (1616.08s)
such as a teacher, I can just search it
[26:58] (1618.00s)
up and then I'll see results of people
[27:00] (1620.32s)
that might come up who are part of my
[27:02] (1622.48s)
network or maybe uh be uh adjacently
[27:07] (1627.00s)
related. So in LinkedIn right there are
[27:10] (1630.32s)
uh first level, second level and third
[27:11] (1631.92s)
level connections. Uh so if you notice
[27:13] (1633.36s)
right here with the search bar, there is
[27:14] (1634.72s)
like filters for first, second, and
[27:16] (1636.24s)
third. And what that means is that the
[27:19] (1639.20s)
first level connections are the people
[27:20] (1640.48s)
you're directly connected to. So, for
[27:22] (1642.32s)
example, many folks here, uh, if you're
[27:24] (1644.16s)
a part of the Eagle community, you know
[27:25] (1645.60s)
me already. So, I'm your first level
[27:27] (1647.28s)
connection. And the second level
[27:29] (1649.12s)
connection is who is it that I know that
[27:31] (1651.20s)
you don't know just yet. So, I can
[27:33] (1653.20s)
potentially introduce you to to somebody
[27:36] (1656.08s)
else. And that will be your second level
[27:37] (1657.84s)
connection. And the third level
[27:39] (1659.20s)
connection is another level layer
[27:41] (1661.12s)
removed, meaning that I know somebody
[27:43] (1663.04s)
that knows somebody uh that can be
[27:45] (1665.92s)
connected to you. That's the uh that's a
[27:48] (1668.40s)
third level connection there. Uh why is
[27:50] (1670.72s)
this important? because your network is
[27:53] (1673.28s)
what's going to help you be able to find
[27:55] (1675.12s)
out those opportunities that are uh
[27:57] (1677.92s)
further removed in your second or third
[27:59] (1679.52s)
level connections. So, for example, uh
[28:01] (1681.92s)
this is me messaging somebody uh a peer
[28:04] (1684.56s)
of mine uh who I went to college and
[28:06] (1686.88s)
this was back in the day when I was like
[28:08] (1688.40s)
in the process of of job searching. So,
[28:11] (1691.60s)
I reached out to Josh here and I was
[28:14] (1694.72s)
like, "Hey, um it's been a while since
[28:16] (1696.96s)
we last chatted uh back uh back then in
[28:19] (1699.04s)
Berkeley. Uh, and I'm reaching out
[28:21] (1701.20s)
because, you know, I I uh experiencing
[28:23] (1703.60s)
my company recently experienced layoffs
[28:25] (1705.28s)
and I'm trying to be able to uh look
[28:27] (1707.28s)
around and be able to apply to jobs and
[28:29] (1709.76s)
I saw that LinkedIn uh where which is
[28:31] (1711.92s)
where they're working at. Uh I would
[28:33] (1713.76s)
love to be able to see like how can I
[28:35] (1715.44s)
break into LinkedIn to learn more,
[28:37] (1717.60s)
right? And so what's great is that the
[28:40] (1720.72s)
connections that you're building,
[28:42] (1722.00s)
whether that's in high school or in
[28:43] (1723.44s)
college, your peers, they're your first
[28:45] (1725.20s)
level connections and you never know
[28:46] (1726.96s)
where they're going to end up in a few
[28:48] (1728.08s)
years from now. So this is why personal
[28:50] (1730.08s)
branding is so important because you
[28:52] (1732.16s)
want to uh create a strong impression
[28:55] (1735.28s)
with all these people that you meet uh
[28:57] (1737.60s)
from now all the way till like at least
[28:59] (1739.92s)
forever I guess because you want people
[29:01] (1741.92s)
to always think about a positive
[29:03] (1743.60s)
impression about you. And so that way
[29:06] (1746.32s)
you never know if you're ever going to
[29:07] (1747.68s)
need to contact them again for any types
[29:09] (1749.76s)
of favors or any types of support. So
[29:12] (1752.40s)
Josh uh this is
[29:14] (1754.04s)
the message I gave to Josh and he
[29:16] (1756.24s)
responded to me and uh from there I went
[29:19] (1759.04s)
through the process of conducting that
[29:21] (1761.28s)
informational interview. So he agreed to
[29:24] (1764.32s)
uh have some time to chat with me. And
[29:27] (1767.20s)
the way to prepare for this information
[29:29] (1769.56s)
review first started off just doing my
[29:32] (1772.00s)
own research about hey what's this
[29:33] (1773.92s)
particular job um uh listing or what
[29:37] (1777.60s)
kind of information is there uh that I
[29:40] (1780.32s)
can be able to learn about Josh's
[29:42] (1782.48s)
background and also learn about uh like
[29:44] (1784.40s)
LinkedIn's culture, what can I find out
[29:46] (1786.72s)
about the job opportunity at LinkedIn.
[29:49] (1789.28s)
Uh I found the people through interview
[29:51] (1791.28s)
which was Josh here. Uh prepare an
[29:53] (1793.44s)
introduction which is essentially uh my
[29:55] (1795.92s)
intro my reintroduction here which
[29:57] (1797.44s)
actually who I haven't talked to him in
[29:59] (1799.12s)
like years when I messaged him. And so I
[30:02] (1802.00s)
had to kind of remind him like who I was
[30:04] (1804.64s)
uh just because some people might not
[30:06] (1806.80s)
recall that. And so provide so in that
[30:10] (1810.24s)
introduction I also provided like what
[30:11] (1811.84s)
is it that why is it that I'm reaching
[30:13] (1813.44s)
out to them? What is it that I'm hoping
[30:14] (1814.88s)
to learn? what I shared within this
[30:16] (1816.96s)
message is that I'm trying to learn um
[30:18] (1818.96s)
how to break it break into LinkedIn. Uh
[30:21] (1821.36s)
fourth is preparing a list of open-ended
[30:23] (1823.04s)
questions. So just uh questions about
[30:25] (1825.68s)
how was his journey getting into there?
[30:27] (1827.76s)
Uh what is it that he's been up to? Uh
[30:30] (1830.48s)
what exactly is he working on? These are
[30:32] (1832.80s)
things that would help me be able to
[30:35] (1835.60s)
understand where are the opportunities
[30:37] (1837.12s)
or how to create those opportunities.
[30:39] (1839.12s)
Fifth is practicing a mock interview,
[30:40] (1840.72s)
which I didn't necessarily do because
[30:42] (1842.24s)
I've done this so many times, but it if
[30:44] (1844.24s)
you're new to informational interviews,
[30:45] (1845.76s)
it's highly suggested to at least
[30:48] (1848.24s)
practice whether that's with a peer or
[30:50] (1850.08s)
with a coach. Uh because you want to
[30:52] (1852.24s)
make sure that you are valuing the other
[30:54] (1854.64s)
person's time and that you make this the
[30:56] (1856.96s)
most effective for yourself and
[30:58] (1858.48s)
enjoyable for the other person. And then
[31:00] (1860.48s)
you schedule the interviews, which is uh
[31:02] (1862.32s)
pretty much what I did. So after talking
[31:05] (1865.76s)
to Josh, right, I had a really great
[31:07] (1867.92s)
conversation with him. I learned exactly
[31:09] (1869.68s)
about um how he got through the process,
[31:12] (1872.08s)
what did he learn from it, what's it
[31:14] (1874.16s)
like to work at LinkedIn, um what was
[31:16] (1876.88s)
his career journey, and that actually
[31:19] (1879.12s)
helped me bring uh to the sec his second
[31:22] (1882.16s)
connection or my second connection,
[31:23] (1883.76s)
which is Von. So Von was a first
[31:26] (1886.00s)
connection to Josh and Josh introduced
[31:28] (1888.40s)
me to Von. So, if you notice here on the
[31:31] (1891.12s)
uh messaging on the right, I messaged
[31:33] (1893.20s)
him to be like, "Hey, uh Josh referred
[31:35] (1895.52s)
me to you and said that you're a great
[31:36] (1896.80s)
guy to talk to to learn more about this
[31:38] (1898.32s)
particular field because he was actually
[31:40] (1900.64s)
in that same department, right? So, for
[31:43] (1903.12s)
example, product owner of strategy and
[31:44] (1904.72s)
operations and I wanted to learn more
[31:46] (1906.72s)
about the strategy and operations
[31:48] (1908.08s)
department. So, that gave me a bit more
[31:50] (1910.72s)
leverage to understand like okay, how
[31:52] (1912.64s)
can I get my foot in the door?" And so
[31:55] (1915.60s)
based off that, right, um that actually
[31:57] (1917.36s)
led to this referral where I was able to
[32:00] (1920.24s)
uh have a really great conversation with
[32:01] (1921.84s)
him and he was able to refer me to uh
[32:04] (1924.64s)
get interviewed at LinkedIn. And so that
[32:07] (1927.60s)
was only made possible, the referral was
[32:09] (1929.52s)
only made possible because I reached out
[32:11] (1931.36s)
to Josh um from this initial part. So
[32:14] (1934.64s)
just by being able to think about uh
[32:17] (1937.04s)
what exactly do I want to get out of
[32:18] (1938.56s)
this conversation and preparing for that
[32:20] (1940.72s)
interview, reaching out to Josh, being
[32:22] (1942.40s)
able to talk to him and then having him
[32:24] (1944.16s)
connect me to somebody else, that
[32:26] (1946.16s)
connection led me to being able to be
[32:28] (1948.56s)
considered as a candidate. So this is
[32:31] (1951.44s)
the example even for internships as
[32:33] (1953.52s)
well. If you see that there's an
[32:35] (1955.04s)
internship that's available at a
[32:36] (1956.80s)
particular company that you see that's
[32:38] (1958.48s)
posted, you can do the exact same thing.
[32:41] (1961.04s)
you can figure out like who's currently
[32:42] (1962.80s)
working at that company and then see who
[32:45] (1965.52s)
is it that's connected in your first
[32:47] (1967.76s)
connection of networks that can
[32:49] (1969.44s)
introduce you to that second connection
[32:51] (1971.68s)
that will get you closer to the
[32:53] (1973.36s)
opportunity and you're creating that
[32:54] (1974.96s)
opportunity for yourself just through
[32:56] (1976.88s)
normal conversations. So sometimes
[32:59] (1979.28s)
people think that they need to be the
[33:00] (1980.64s)
most trained or most skilled or most
[33:02] (1982.24s)
certified person in order to be
[33:04] (1984.08s)
considered or eligible for a particular
[33:05] (1985.76s)
role. But in reality most jobs are get
[33:08] (1988.24s)
are received and most internships are
[33:09] (1989.92s)
received just through conversations just
[33:12] (1992.32s)
through networking. And that's the power
[33:14] (1994.96s)
of networking is that you don't have to
[33:16] (1996.96s)
go through so many hoops and try to
[33:19] (1999.28s)
apply against a thousand other people or
[33:21] (2001.52s)
tens of thousands of other people when
[33:23] (2003.20s)
you can just talk directly to, hey, um I
[33:26] (2006.24s)
heard you're the person that's probably
[33:27] (2007.60s)
going to be uh reviewing candidates. Can
[33:29] (2009.92s)
you uh review mine? And even for myself,
[33:33] (2013.36s)
like I've uh I've hired a lot of people
[33:36] (2016.24s)
through my first and second connections.
[33:38] (2018.48s)
I didn't need to necessarily go through
[33:40] (2020.16s)
a whole resume uh process and review
[33:43] (2023.68s)
and have them interview. I already knew
[33:45] (2025.68s)
them and I knew that they were really
[33:47] (2027.52s)
qualified and so I just was able to hire
[33:49] (2029.52s)
them on right away. So the same goes
[33:51] (2031.44s)
here, right? By expanding your network,
[33:53] (2033.84s)
you're able to create more opportunities
[33:55] (2035.76s)
for yourself that you never know might
[33:57] (2037.20s)
exist in the future.
[33:59] (2039.12s)
Okay, so that was a bit of a quick
[34:01] (2041.60s)
webinar at least, but wanted to at least
[34:04] (2044.56s)
uh show folks, right, the the ability
[34:07] (2047.28s)
about how to network, the importance of
[34:09] (2049.44s)
it, and being able to um practice that
[34:11] (2051.92s)
through messaging in LinkedIn. And so,
[34:14] (2054.88s)
uh if you want to be able to acquire the
[34:17] (2057.52s)
notes and the replay for this, uh just
[34:21] (2061.72s)
949-7750865, uh notes and replay, and
[34:23] (2063.84s)
that will send it over to you within 24
[34:25] (2065.68s)
to 48 hours. Also, if you are new to our
[34:29] (2069.92s)
uh community and this is your first time
[34:31] (2071.68s)
joining us, right, and you want to get a
[34:33] (2073.52s)
free 15-minute coaching session, you can
[34:35] (2075.36s)
learn more about the college admissions
[34:36] (2076.72s)
process and get a free action plan on
[34:38] (2078.48s)
how to maximize your chances. This is
[34:40] (2080.96s)
only limited to once uh one per family.
[34:43] (2083.44s)
So, uh definitely take advantage of it.
[34:45] (2085.76s)
Uh this is a service that we do for
[34:47] (2087.28s)
everybody. So, uh nothing's going to be
[34:49] (2089.04s)
sold on this call. Our goal is just to
[34:50] (2090.96s)
make sure that you get the best advice
[34:52] (2092.64s)
uh support possible to be able to uh
[34:55] (2095.20s)
achieve your college admission goals.
[34:58] (2098.88s)
And also if you are part of our coaching
[35:00] (2100.88s)
families, remember that we do have our
[35:02] (2102.48s)
own research program uh where you could
[35:04] (2104.72s)
be able to acquire like a summer
[35:06] (2106.96s)
experience or a I think 12-week
[35:09] (2109.28s)
experience uh to be able to work with a
[35:11] (2111.12s)
professor to uh develop a research paper
[35:13] (2113.76s)
that can go onto your college admissions
[35:16] (2116.56s)
uh profile. So that way it can help you
[35:18] (2118.40s)
stand out in the admissions process. You
[35:19] (2119.92s)
can build long-term uh relationships and
[35:21] (2121.84s)
mentors with these PhD researchers and
[35:24] (2124.96s)
also uh you could u uh get the credit
[35:27] (2127.60s)
from UC San Diego extension and add it
[35:29] (2129.52s)
to your college transcript. So if you're
[35:31] (2131.52s)
interested in that, text research to
[35:34] (2134.92s)
949-7750865. And lastly is our
[35:36] (2136.88s)
internship program. Uh so if you are
[35:39] (2139.20s)
still trying to find a summer internship
[35:40] (2140.96s)
and summer is already about to start,
[35:43] (2143.12s)
right?
[35:44] (2144.48s)
uh we can be able to support you in
[35:46] (2146.96s)
getting a uh internship uh placement
[35:50] (2150.00s)
with a virtual startup where you'll be
[35:52] (2152.24s)
able to get 5 to 10 hours of work
[35:53] (2153.76s)
experience per week and to be able to
[35:55] (2155.76s)
develop a real world project and out of
[35:57] (2157.68s)
it you'll get a letter completion and
[35:59] (2159.92s)
potentially letter recommendation that
[36:01] (2161.76s)
you can use for your college admissions
[36:03] (2163.52s)
process and this can go on your activity
[36:06] (2166.36s)
section. Okay, aside from that uh that
[36:09] (2169.44s)
was pretty much the end of our webinar.
[36:11] (2171.60s)
Uh is there any questions uh from anyone
[36:14] (2174.64s)
here in our
[36:21] (2181.80s)
participants? All right. I know we have
[36:24] (2184.32s)
a small crowd today. So it's possible
[36:26] (2186.40s)
that there might not be as many
[36:28] (2188.20s)
questions. So going
[36:30] (2190.44s)
once, going twice. Okay. No questions,
[36:34] (2194.48s)
no worries. Uh so how to apply to the
[36:38] (2198.20s)
internship if you're uh part of our um
[36:42] (2202.40s)
our coaching family remember to just
[36:45] (2205.52s)
text uh internship to
[36:48] (2208.68s)
949-7750865 or you could uh talk to us
[36:52] (2212.08s)
on Discord and you can message us asking
[36:54] (2214.40s)
like hey can I sign up for the
[36:56] (2216.08s)
internship program or get a free
[36:57] (2217.44s)
consultation about that uh so we can be
[36:59] (2219.92s)
able to set you up with one of our
[37:01] (2221.36s)
adviserss who can talk more about the
[37:03] (2223.36s)
internship
[37:08] (2228.12s)
program. All
[37:11] (2231.72s)
right. Okay. All right. Well, thank you
[37:14] (2234.00s)
everyone for uh coming through for today
[37:16] (2236.32s)
and I'll see you all next time on our
[37:18] (2238.32s)
next webinar. Take care everyone.