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Joining me now, Chris Power, the CEO and
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founder of Hrien. And Chris, it's great
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to speak with you today. Welcome.
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Likewise. Thanks for having me.
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Okay, before we get into the news, just
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first a little background on Hrien. What
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is Hrien and and what are you focused on
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Our mission is to re-industrialize
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America and I'm I'm joining you filming
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at the re-industrialized conference in
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Detroit. So, the timing couldn't be
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better. Our mission is to
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re-industrialize the country and we do
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that by building AI powered smart
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factories that scale and make the new
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American industrial workforce 10 times
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more productive.
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Do you already have factories that
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you've built and that are operating?
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Yeah, we operate uh 100,000 square foot
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in LA. Um and we're easily the fastest
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growing manufacturer in America.
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What does fastest growing mean? How
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quickly you're growing?
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We 10xed revenue last year alone.
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Wow. Um, yeah, very lucky.
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Okay. And so now you also just closed a
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new funding round. So talk to me about
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that and what that enables.
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We're very lucky to be announcing a $260
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million series C uh led by founders fund
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locks, new investors like Alimter and
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you know 1789 Capital as well as our
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existing investors like Andre and
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Harowitz and Construct as well as a huge
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factory financing line led by Morgan
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Stanley. What that will enable is
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supercharging our explosive growth, both
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entering new manufacturing verticals, as
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well as scaling and launching factory 3,
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which will be up and running in Arizona
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by Christmas from start to finish in 6
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months. It'll be about four times the
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size of our current facility in Los
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Angeles.
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Okay. So, you're building these new
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high-tech AI enabled factories. Are are
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you are companies coming to you and
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outsourcing their manufacturing? Like,
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how does this work?
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The biggest challenge that manufacturers
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and defense primes or industries like
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maritime ammunitions have in this
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country is the lack of skilled
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workforce. You know, we're here at
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Reindustrialize and Secretary Felen of
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the Navy commented yesterday that the
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number one thing you could do as an
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American to help the nation is go pick
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up a trade. The reality is we just don't
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have that many machinists, welders, or
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advanced skill sets in this country
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anymore. So what we do is build and run
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these advanced factories that make the
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workforce 10 times more productive and
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enable a much lower entry point. So we
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can train someone in 30 days and they're
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10 times more productive instead of
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taking 10 to 20 years. And that's what
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we really need in this country is this
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quantum leap above China's manufacturing
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model where it's about supercharging the
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worker versus replacing them. So yes, we
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are lucky enough to work with most of
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the large defense primes, neoprimes and
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startups as well as part of this
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financing is launching these dedicated
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divisions to support the maritime and
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munitions industrial base where we are
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frankly a thousand to one behind China
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which is a really important moment in
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time to go fix really fast.
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This is super fascinating to me
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especially when you talk start talking
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about this idea of bringing ship
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building back to America. I think a lot
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of folks don't realize, appreciate or
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understand from a military ship building
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standpoint how slow and difficult that
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process is to make for example a nuclear
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submarine slower and more difficult than
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it should be even in part because of the
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labor dynamics. So, when I hear you talk
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about using AI to basically help skill
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workers, uh, how much does that change
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the game both on the defense side and
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also potentially on the commercial side
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since I'd imagine you're going to be
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dual use with all of this?
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That's right. We are a dual use company
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and you know, China built almost more
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than 1,700 ships last year and the US
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built a grand total of five, which is
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not great. And the primary issue is the
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lack of a workforce. And we really
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de-industrialized the country for the
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last four decades. And what that meant
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is we destroyed the middle of America
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and all these people that had really
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highpaying jobs in this era. You know,
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it's not about automating jobs away.
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It's about using automation to enable 10
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times more productivity. The way we
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think about it is to leaprog China here.
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It's all about the people. And we want
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our softwarepowered factories to give
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people like an iron man suit so that you
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can get up and running in 30 days
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instead of 20 years from any background.
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A 100% of our workforce now have never
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set foot inside a factory. You know,
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they're from Home Depot. They were a bus
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driver. They're a marine. We feel like
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this is what the country needs is these
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advanced factories that are powering
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industries like ship building, the
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submarine industrial base that are, as
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Secretary Philan said, years behind
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schedule. And the number one problem is
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the American talent. We have to use what
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is best in this country, the combination
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of American software and the American
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spirit in this fusion to really go fast
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and meet the growing threat of the
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Chinese Communist Party. You know,
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it's interesting because I find myself
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having these conversations on TV and off
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TV, the debate about what AI is going to
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do to jobs. Um, and the idea that
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particularly white collar workers,
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entry- level positions, AI may disrupt
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and actually uh take away some of those
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jobs or you you need fewer pe people
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moving forward. But when we talk about
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it on the manufacturing side of things
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um it's a different it's a different
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dynamic right like that's where the
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argument around AI increasing product
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productivity really comes in and
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turbocharges
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that's right and you know for white
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collar jobs I'm sure you know the AI
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economy will transform that in
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manufacturing you know we need millions
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and millions and millions of skilled
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welders still skilled quality experts
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skilled machinists skilled technicians
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and you know we could train you know a
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million of these folks But we can't
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train 10. And we need this productivity
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gain through AI, robotics, and software
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powered factories to really help us get
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there at the start. You know, I think
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you could give me a billion dollars and
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say go hire, you know, a million
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machinists or a million welders and it's
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just not possible because we destroyed
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the talent in this country for the last
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four decades and upgrading the next
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generation of the workforce with AI and
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robotics. One, we just need to do it
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because there aren't that level of
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skilled workforce left in the country.
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And secondly, it's the manufacturing is
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the last job AI will ever replace. It's
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really about enabling and empowering
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versus, you know, destroying jobs. I
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think the second point is when we
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de-industrialized, we lost 80% of the
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manufacturing revenue offshore. And if
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we can get more productive in the
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country, what that will create is 10
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times more new jobs as that volume comes
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back onshore and the productivity of the
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country ramps back up. So I think it's a
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the best thing we could possibly do for
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the American worker is give them this
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iron man suit of AI software and
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robotics to be able to compete globally.
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You mentioned the fact that you're
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growing very quickly. You also mentioned
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the fact fact that you're, you know,
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working with folks on the defense side
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and and commercially as well. We keep
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hearing about all of this new investment
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that's being pledged here in the US.
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You're at this re-industrialized confer
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conference. What are you seeing in terms
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of demand signals and how quickly can
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you keep pace with it?
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That's a great question. So I I think
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the demand signal is enormous. Um
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keeping pace with this is about two
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things. Financing fat factories and it's
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really about the workforce which is why
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we so focus so hard on enablement and
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shortening this training and enablement
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cycle. I think the biggest challenge our
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country is going to have is making these
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big bets on national champions. Um cuz
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you know to capitalize ship building to
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capitalize the munitions base even in
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drones where we are so far behind DJI in
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this country I think the momentum is
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there and I think compared to last year
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at reindustrialized we've got ambassador
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Greer secretary of the navy failen and
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many other folks in the government that
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have realized that manufacturing is no
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longer an economic issue it's a national
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security issue. I don't think we're
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there yet and we have to do a lot more a
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lot faster but certainly we're able to
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keep up with the scale right now and
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grateful to our team and customers for
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letting us go and do that but as a
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country we have to treat this like a
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national security crisis not just the
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economics of manufacturing
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are prospective workers on board like do
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they understand that the jobs they're
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going in to to do in factories such as
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yours are going to be very different and
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maybe even more more high-tech or I
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guess you know require this software
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troubleshooting skill set
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they do I I mean we have a very unique
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model and I'll say our workforce is very
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passionate. Um you know whether they're
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coming out of the military or you know
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they had a job at Home Depot or they
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were a desk worker. One of my favorite
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people at Adrian was a parallegal
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filling out forms during co and now he's
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in our company running 10 machines at
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once with all these advanced things and
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working with software engineers. I don't
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think the country has realized what
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advanced manufacturing can look like as
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a cool job. You know, one of the biggest
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problems that we've got culturally is
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your dad lost their job in manufacturing
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in the 90s, so you told your son or
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daughter to go get a four-year college
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degree. At Hrien, people understand
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this. It's an awesome place to work. We
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think people have really advanced skill
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sets and get to work on the national
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mission. As a country, I think we need
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to wake up and recognize that like these
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new factories and new jobs are a far
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sight better than the jobs of old and
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certainly what we see in China. But I
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really think we have to reinvigorate the
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culture about the skilled trades and
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that you don't need a four-year college
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degree to earn a lot of money or be
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really successful in this country.
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So are you developing the software and
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the hardware that's on these factory
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floors? How how to think about that and
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how you're partnering with other
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companies?
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So we uh upgrade very dumb machines. We
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buy all our capex off the shelf and then
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and then make everything smart. And
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we've built this full stack software
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platform called Opus which coordinates
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our factories, you know, reduces the
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amount of skilled time needed and makes
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it simple enough that we can enable this
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new generation of American industrial
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workforce. The reality is software in
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manufacturing is 30 years behind the
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rest of Silicon Valley. So there's a lot
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of headroom in productivity and a lot of
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things we can do with software,
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robotics, and AI. And it's really this
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full stack approach to factory autonomy
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that is enabling us to scale and enable
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this new workforce and keep up with this
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explosive customer demand.
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So when Jensen Wong comes out and says
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the next era is industrial AI, is this
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it? Are you on the front lines of it or
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is it going to look even I guess even
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more different than it does right now?
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I think we will continue to upgrade
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factories and we get better and better
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every month, every quarter and every
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year. I think with physical AI unlike
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software engineering or you know data
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labeling a piece of paper because
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manufacturing has been offline there
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isn't really any good training data to
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enable these AI models. At Hadrien, we
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have the largest set of trained labeled
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data in manufacturing anywhere in the
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world is my belief. And that will enable
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us to get better and better with our AI
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models. Over time, as we scale faster
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and faster, we've got more data. But
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because manufacturing has been offline
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for 30 years, you really need software
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powered factories to capture that in the
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first place. So that as we scale, the
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system keeps improving. But I do think
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that if you think about job creation and
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the workforce in this country,
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manufacturing is and for the physical
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world is so far behind the AI revolution
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that we're seeing in, you know, filling
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out a sheet of paper or writing code,
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which I think is a really good answer
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for how do we enable the rest of the
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country's, you know, job creation. Let's
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go AI first in manufacturing and reshore
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all this volume and not worry about
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whether we're going to lose jobs because
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we don't have the skilled workforce.
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Let's reshore all this manufacturing
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volume and 100x the amount of jobs and
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make them really cool and advanced and
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put factories all in the middle of the
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country.
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What do you see as your competitors?
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We're really competing against
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ourselves. Um we're very lucky that this
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is such a hard task to do with getting
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to the sort of software scale, the
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workforce and the capex. We're really
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competing out ourselves and I think it's
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a race against the clock. You know, why
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we truly believe that we are in this
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15-year window of seeing the CCP rise
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and making sure national policy is
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focused on re-industrializing the
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country. Really, it's about how fast can
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we go? How many people can we train? How
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many factories can we stand up? How many
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of the primes or the neoprimes can we
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help transform to this advanced style of
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manufacturing? We're lucky enough that
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this is just such a difficult job that I
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wish there were 20 more. just aren't.
[11:56] (716.64s)
Which means we are going to rapidly
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expand into every type of manufacturing
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that has a critical need for the DoD and
[12:02] (722.48s)
national security. But I wish we had
[12:04] (724.64s)
more competitors because I think this is
[12:06] (726.16s)
got to be a national mission that is not
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manufacturing economy. It's national
[12:10] (730.72s)
security priority number one.
[12:12] (732.80s)
How did you decide to start this
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company? What what was the what was the
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moment for you where you said this is
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what we need. I'm going to make a bet on
[12:19] (739.60s)
this. I mean, I feel like it's what
[12:20] (740.72s)
everybody's talking about now, but that
[12:22] (742.40s)
wasn't the case a couple of years ago.
[12:24] (744.72s)
That's right. And you know, I'm
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Australian. Um, probably the most
[12:28] (748.24s)
patriotic American Australian you'll
[12:29] (749.84s)
ever see. And from the Asian
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perspective, it was very clear that
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things were going to change in the
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world. And the CCP is such a strong
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rising power. And if you look back
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through history, every 120 years there's
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a great power competition. The last time
[12:44] (764.64s)
this happened, it was the Dutch to the
[12:46] (766.00s)
British Empire, then the British Empire
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to the American Empire, which was like a
[12:49] (769.36s)
very good thing for the world to have
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Americans leading Pax Pax Americana and
[12:54] (774.16s)
the security of the globe. Now, we're in
[12:57] (777.52s)
this 20-year window where it's very
[12:59] (779.04s)
obvious that, you know, we can't ship
[13:01] (781.84s)
enough munitions to Ukraine. We can't
[13:03] (783.60s)
build ships anymore. And this is going
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to create a scenario where China knows
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that we are weaker than we think we are.
[13:10] (790.56s)
And our job is to re-industriize the
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country so that America continues to
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lead the world for the next 500 years.
[13:16] (796.32s)
And this has to be fixed in this 20-y
[13:17] (797.84s)
year window where the threat of China
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taking Taiwan, and by the way, they're
[13:21] (801.60s)
not going to stop at Taiwan. They're
[13:22] (802.80s)
going to keep going, is the most
[13:24] (804.72s)
critical thing we could be working on.
[13:26] (806.40s)
Because the reality is there isn't
[13:28] (808.08s)
another America to try this again with.
[13:30] (810.56s)
This time it's literally the American
[13:33] (813.28s)
Pax Americana system that's been
[13:35] (815.12s)
incredibly good for the world with all
[13:36] (816.40s)
its flaws versus the Chinese Communist
[13:38] (818.64s)
Party. And we have to fix this in this
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20-year window. Otherwise, I don't
[13:42] (822.24s)
really want to think about, you know,
[13:43] (823.36s)
any other option than winning this
[13:46] (826.32s)
It's power of Hrien. Thank you so much
[13:48] (828.00s)
for joining me today.
[13:49] (829.04s)
Thank you for having me. It was a
[13:50] (830.00s)
pleasure.