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This is your typical developer. And this
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is your typical developer experience.
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You're 12 years old and you made a video
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game. Cool. You show your friends and
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they think it's cool. Cool. But there's
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a problem. Your game is only on your
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computer and your friends don't have
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your computer. They have the 2010 fourth
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generation 8 GB iPod touch with Retina
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display. You decide you should make an
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app. Then everyone can play your game
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and you can sell it and you'd be an
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entrepreneur. Making a game is
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relatively easy and making an app should
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be similar. But you soon realize the
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most difficult part of this is actually
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getting your app on the App Store.
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All aboard the burger train. Open up the
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To get your app on the App Store, you
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need an Apple developer account. And an
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Apple developer account costs money.
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Like a lot of money. Like almost as much
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as you spent on your 2010 iPod Touch 4th
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gen. You get the idea. But you got to
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spend money to make money, right? Oh,
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yeah. And definitely put your dad's name
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on the account because you're 12 and
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feel like you're doing something you
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shouldn't be because only adults do this
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sort of thing and you don't want to get
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sued as a kid because you don't
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understand how laws work. It won't bite
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you in the butt in the future when
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you're trying to convince Apple Sport
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this is actually your account and not
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your dad's.
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Cool. You have an app. Actually, you
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have a bunch of apps, but you don't make
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any money from your apps because again,
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you're 12 and dumb and no one's paying
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for whatever this is. But that's okay.
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It's cool. You know how to make apps.
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Fast forward a bit and you made some
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games, entered some competitions.
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Nothing too exciting. And you're getting
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close to graduating college with a
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degree in computer science.
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Time to start thinking about a job.
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Except you don't want a job. Nobody
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wants a job. At least not a real job.
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And you don't have to get a real job
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because you're special. You're unique.
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You're an entrepreneur. And unlike
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before, now you're prepared, older, more
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mature, and basically a 10x principled
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engineer with a decade of coding
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experience.
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So, it's decided before you have to go
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out and get a real job, you're going to
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make a little app on the side to
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generate some income. Nothing crazy,
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just enough to keep you afloat while you
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create something you actually want to
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make. You take an online course to learn
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how to make a real app and realize you
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may have learned more in one month of
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doing this than all four years of
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college. By the end of it, you have a
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basic to-do list, but not just any basic
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to-do list. Your basic to-do list. And
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you know what would make those apps you
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actually want to create easier to
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create? A good to-do list. Not like that
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other junk you tried before, but
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something you'll actually use. You'll
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turn your basic to-do list into a good
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to-do list because you have such great
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ideas. Like how a normal combine has
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three list
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and you're rewarded for each apartment.
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Uh what what's that? Nobody cares.
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Right. Your plan is foolproof. People
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pay for to-do lists made by random
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strangers. Right. I mean, you don't know
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anyone personally, but they must be out
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there. And besides, if it's a flop,
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you're really just making this for
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yourself anyway. It's a win-win. And it
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should only take like a week tops. You
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already have the core functionality
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done. This is just to get a feel for the
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whole software as a service thing
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anyway.
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[Music]
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You realize no one knows you or your app
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exists, but that's obvious. And and you
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can fix that. You just have to put it
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out there just by ads or something,
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right? Let the magical ad AI find your
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magical customers that pay for to-do
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lists made by random strangers. So, you
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hire a voice actor on Fiverr, make a
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quick demo video, and begin paying for
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Okay, little setback, but no worries.
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This is just to learn anyhow. You did
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learn your lesson, didn't you?
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You tell yourself, "No one clicks on ads
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nowadays. This isn't the early 2000s.
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You need to do things differently." You
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begin researching on how other solo devs
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market their apps and learn that in this
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modern era of internet marketing, if you
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want to sell something, you have to sell
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yourself. You need to be an influencer.
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You learn about build in public and see
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guys on Twitter making tens of thousands
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of dollars a month with websites made in
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PHP. Of course, you can do this. You've
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been coding since you were 12. You can
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do what they do. You're talented. You're
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special. You're an entrepreneur. But
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wait, before you put yourself out there,
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what if it works? What if you actually
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get famous? You don't want to be too
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famous. That'd be annoying. You decide
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you better make a faceless persona just
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in case. Then you'll be safe from the
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evil scary internet. You begin posting
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every day on Twitter. You make a YouTube
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channel and post a bunch of audience
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relevant videos there. You build in
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public, nothing. You then look back at
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all your tweets and all your videos and
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all your posts and delete everything.
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This same cycle happens a couple more
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times, changing some things here and
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there, but eventually you decide it's
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time to put this dream on pause and
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maybe just get a real job. The most
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useful thing your app can do for you at
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this point is be something to put on a
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resume. And lucky for you, it works. You
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get two serious job prospects. One, a
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stable job and an established company
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with good pay and benefits, easy work,
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flexible hours and locations, and you'll
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get to travel. Two, a startup that pays
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significantly less.
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You pick the startup. You don't care
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about silly things like money and good
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healthcare. You want experience. And
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experience you get. You work with a
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small team of insanely smart people and
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see how enterprise level apps are made
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from the ground up. And more
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importantly, how much they cost. You
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thought you were a great programmer
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because you were creative and can solve
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complex problems. But you now realize
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that's only half the battle. And the
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spaghetti code you wrote as a solo dev
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is actually not great. Over the next
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four years, you learn best practices and
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development, start thinking about
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scaling, privacy, security, and you
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learn so many other things that you've
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overlooked in the past. But while this
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job gave you an incredible amount of
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experience and knowledge, the lack of
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pay is starting to hurt
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from inflation. Inflation inflation
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inflation has been higher than
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You pride yourself in trying to live
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humbly. But you'd be lying if you didn't
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admit to feeling jaded at times,
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especially knowing that former
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classmates, the ones you used to tutor
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and let copy your assignments. They now
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have low stress jobs and are making
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significantly more than you are. But
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there's no need to be bitter. Don't play
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the comparison game. That's not going to
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help you. Maybe it's just time to get
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another job. But you like your job. You
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like your boss and your co-workers. You
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can't really put a price on that, can
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you? Also, you already know this code
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inside and out. You created it. You
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don't feel like learning something new,
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being a cog in another company, and
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adding to and fixing other people's
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code. You want to be the one who adds
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the bug for people to find years later
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while you're long gone and onto
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something else. You're burnt out. And
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why waste more time and energy just
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trying to make someone else rich? Maybe
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the only way to get the value you
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produce is just to do it all yourself.
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Okay. Okay, fine. Let's do this. You're
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ready now. Now you're ready. Once and
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for all, you are ready to be an
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entrepreneur. You decide to make
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something small, something proven. You
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would like to make something for a
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business because businesses actually
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have money and are willing to spend
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money to make money, but you don't know
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what problems businesses have. You're
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not a business. You're a consumer. You
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know, consumer problems. You know what?
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No, you are going to make something for
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a business. You're going to make
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something safe, something of value. A
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Shopify PowerBI connector with real-time
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data polling and pageionation. It'll be
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easy. You can sell that with a little
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old school email marketing.
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Relax. You're just over complicating it.
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Just make a dumb chat GPT singlepurpose
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utility in PHP like those Twitter guys
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do. Like what? Like I don't know a
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YouTube video summarized. That's useful.
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People surely use that.
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Okay, that's on me. That was dumb. But
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focus on your strengths. You're a person
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with real problems. Solve those. Focus
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on your hobbies. You know, things you're
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familiar with, like lifting. You can
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build a better AI fitness app than those
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ads you see plastered all over the
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place. So, just do that. Make a fitness
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app. An AI fitness app. The world's
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simplest AI fitness app. Let's do it all
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again. Pay a guy on Fiverr to make apps.
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Ah, yeah. He just used Cap Cut and threw
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something together in like 10 minutes,
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didn't he? That's all right. They should
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still convert. I mean, that's what the
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magic AI is for anyways, right? Okay.
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Don't cut your losses. Keep running
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those. This is just all part of the
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process. It's normal to not have any
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installs. This is just the learning
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phase. It didn't work. Uh, well, maybe
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just make some ads yourself. Something
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more personal. Remember, you still have
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to spend like $350 in 14 days to get
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that $375 free ad credit. You don't want
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to You don't want to stop now. You got
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to keep going. Yep. That's normal. Blood
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pressure high, finances low. It's
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ironic. You spend so much time making an
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app to help your health and you
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completely neglected your actual health.
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Regroup here. Just use your brain. You
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can't keep running those ads. You've got
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to make something people actually want
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to give them what they want. Give them a
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little brain. Maybe tell your story.
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Another speed design. Okay. Uh really
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a typical developer.